A Newly Launched Net Market Goals to Carry Outside Consumers On-line – Sourcing Journal


An online marketplace caters to outdoor enthusiasts who typically purchase their gear from physical retail outlets.

Everest.com is a shopping platform and community hub that gives nature lovers access to more than 1,000 US brands and retailers such as Volcom, Dakine and Calloway. According to the group, less than 20 percent of the outdoor industry’s purchases are made online, despite the category generating more than $700 billion in sales each year.

“Our mission is to create the world’s largest marketplace for the outdoor recreation community,” said founder and CEO Bill Voss, noting that the site will grow its retailer list to over 10,000 by 2023. Everest isn’t just a platform for transactions, it’s “a place for retailers and brands to differentiate themselves, build followings, and sell gear, accessories, and apparel for all types of outdoor activities.”

Expert advice and tailored content on different sports and activities balance consumer interest with their needs, he added.

Voss hopes to create a “seller-friendly” environment that encourages brand building and ultimately fosters customer loyalty. “This level of collaboration allows for the most robust niche market possible that offers the best experience for the consumer.”

An avid hiker, Voss founded Everest in 2020 as pandemic-weary consumers flocked to the outdoors. “Over the years I have assembled a team of bright, talented and like-minded individuals to make Everest the successful market we knew could be,” he said. “Now we’re ready and excited to share it with today’s consumers.”

The site launches with a loyalty program called Caliber that costs users $9.99 per month or $99.99 per year. The plan offers members free shipping on a selection of products, streamable video content, early access to special offers and promotions, discounts on certain gear and a range of deals on travel and even fuel from Shell petrol stations. A percentage of membership dues is donated to charitable organizations like St. Jude Children’s Research Hospital, the Congressional Sportsmen’s Foundation and Chive Charities, Everest said.

Meanwhile, Texas-based retailer Academy Sports and Outdoors is expanding its selection with a new private label line of men’s activewear called Right of Way (ROW). The collection is the latest addition to the roster of house brands from 260-store franchises such as Mage Magellan Outdoors, Freely and BCG.

ROW offers pants, sweatpants, shorts, polo shirts, t-shirts, and long-sleeve base layers made from moisture-wicking fabrics. The line of essential wardrobe clips bridges the gap between casual wear and activewear with clean lines, flattering silhouettes and subtle pockets. A color palette of neutral grey, beige, olive and black is complemented by accents of blue and rust. The line is available in sizes S to XXL, costs $19.99 to $34.99, and is available both online and in-store.

The Right of Way collection includes casual, sporty basics.

“ROW offers the man on-the-go a collection of sport-inspired essentials that integrate seamlessly into his lifestyle,” said Senior Vice President and General Merchandising Manager Eli Getson of the line. “Whether you’re taking a video call, running errands, or dining out, these accessible pieces make for effortless style.”

Founded in 1938, Academy has expanded its reach to 16 states and offers localized merch that appeals to a wide range of consumers, the group said. In addition to its private label offerings, the retailer carries apparel and footwear from Nike, Adidas, Under Armour, Columbia Sportswear, Brooks, Reebok, New Balance and Asics.