Academy Sports activities + Outdoor Opens New Retailer in Conyers, GA


The new location in Conyers, GA is the first of two new stores Academy will open in the greater Atlanta area in 2022.

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Customers can expect daily low prices for top brands like Nike, adidas, Under Armour, Columbia, The North Face and more. Academy also offers tremendous value and quality through its own brands such as Magellan Outdoors, Freely, BCG, H2O Xpress, Game Winner, O’Rageous and others.

The new location offers families a fun destination to prepare for any big game, outdoor adventure, or day on the court or field. Additionally, the store serves as a place to create a backyard oasis with everything from patio sets, grills, and outdoor games. Academy also offers complimentary services such as grill and bike assembly, scope assembly, bore sighting, line winding/spools and propane replacement. Customers can also purchase hunting and fishing licenses.

Academy provides ongoing support for the Atlanta Greater metropolitan area through community donations and over 40 local partnerships. This effort benefits youth team sports, field and stream organizations, fitness facilities, and historically black colleges and universities, along with the Georgia Department of Natural Resources, Positive Athlete, USTA-Atlanta, Morehouse College, Clark Atlanta and many more. Academy is the official sporting goods retailer for the Atlanta Braves and Gwinnett Stripers.

on Thursday, April 28thbefore the three-day opening ceremony, the new store a $5,000 Donation to the Sheriff’s Activities League (SAL) by Rockdale County. Twenty local youth from SAL will receive a shopping spree worth a total of $4,000 and be among the first to shop for new shoes, clothing, sports gear, bikes, fishing and camping gear, and more at the store. Academy also donates a $1,000 Rockdale County SAL gift card to purchase additional sporting and outdoor merchandise. In addition, teachers and school staff receive a 10% discount on online and in-store purchases until May 8, 2022.

Starting on April 29th, the community is invited to the store’s three-day grand opening celebration, filled with fun activities for the whole family. Free events include:

  • Braves World Champion Trophy Tour
  • A special appearance from Braves mascot, blooper and former Braves third baseman Terry Pendleton
  • Giveaways and interactive demonstrations of brands sold in the Academy
  • Academy Mystery Gift Card Giveaways
  • Free food truck bites
  • Meet and greet with professional anglers Hunter Shryock.

The new Conyers, GA Location marks the first of two new stores Academy will open in the subway Atlanta area in 2022. Local customers can look forward to a location near the Perimeter Center this fall.

Customers are also invited to shop online at or via the Academy mobile app, receive digital ads and offers, engage with the Academy’s social media accounts (@academy), sign up for email alerts Sign up and watch out for information on upcoming grand opening events.

Individuals interested in a career with Academy may apply for open positions at

About Academy

Academy is a leading full-line athletic and outdoor recreation retailer in the United States. Originally established in 1938 as a family business Texas, Academy has grown to 260 stores in 16 contiguous states. Academy’s mission is to provide “Fun for All,” and Academy delivers on that mission with a localized merchandising strategy and value proposition that creates a strong connection with a broad spectrum of consumers. Academy’s product range focuses on the key outdoor, apparel, footwear and sports and leisure categories through both leading national brands and a portfolio of 20 private labels that go well beyond traditional sporting goods and apparel offerings. Visit for more information.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on Academy’s current expectations and are not guarantees of future performance. Words like “outlook”, “guidance”, “anticipate”, “assume”, “believe”, “continue”, “could”, “estimate”, “expect”, “intend”, “can”, “plan”, “ Potential”, “forecast”, “projects”, “future”, “will”, “aspires”, “foreseeable” or the negative version of these words or other comparable words or similar expressions are used to describe these forward-looking statements. Actual results could differ materially from these expectations due to changes in global, regional or local economic, business, competitive, market, regulatory and other factors, many of which are beyond the Academy’s control. Important factors that could cause actual results to differ materially from those in the forward-looking statements are identified in the Academy’s filings with the United States Securities and Exchange Commission (the “SEC”), including the Academy’s Annual Report on Form 10 -K under the heading “Risk Factors” as may be updated from time to time in our periodic filings with the SEC. Any forward-looking statement in this press release speaks only as of the date of this release. Academy undertakes no obligation to publicly update or review any forward-looking statements, whether as a result of new information, future developments or otherwise, except as required by applicable securities laws.

SOURCE Academy Sport + Outdoor