The sporting goods retailer renews its partnerships with SWAC, CIAA and SIAC and introduces a new partnership with women-led, minority-owned PMM Agency for HBCU activations
KATY, Texas, October 6, 2022 /PRNewswire/ — Academy Sports + Outdoors (“Academy”) (Nasdaq: ASO) today announced the renewal of its partnerships with the Southwestern Athletic Conference (SWAC), the Central Intercollegiate Athletic Association (CIAA) and the Southern Intercollegiate Athletic Conference ( SIAC). As part of this renewal, the Academy will continue its commitment to support Historically Black Colleges and Universities (HBCUs) throughout their presence. This is the third consecutive year for the Academy as the official sporting goods and outdoor retailer of SWAC, CIAA and SIAC.
Academy Sports + Outdoors announced the renewal of its partnerships with the Southwestern Athletic Conference (SWAC), the Central Intercollegiate Athletic Association (CIAA) and the Southern Intercollegiate Athletic Conference (SIAC). As part of this renewal, the Academy will continue its commitment to support Historically Black Colleges and Universities (HBCUs) throughout their presence.
In addition to sponsorships, the Academy will continue to serve HBCUs and support HBCU students, student athletes, bands and faculty. Academy also carries licensed fan gear from select member schools online and in local stores.
“Academy Sports + Outdoors looks forward to celebrating the legacy of historically Black colleges and universities and helping to showcase the HBCU traditions steeped in culture, community and history,” said Lawrence Praise, the Academy’s senior vice president of marketing. “We’ve enjoyed catering to fans of these three conferences who are passionate about fun, and we look forward to continuing our engagement with these communities in the years to come.”
In celebration of the 2022 Homecoming season, the Academy will partner with select SWAC, CIAA and SIAC schools to celebrate with clients ahead of the member institutions’ big games. In states like Ala., Fla., Ga., La., Miss., NC, Texas and Va., Academy will host fun homecoming events including performances by HBCU drumlines, cheerleaders, dance teams and more. New agency partner PMM Agency was selected to support the Academy’s HBCU initiatives and reach fans more directly.
“We are excited to join Academy Sports + Outdoors as we are partners in their commitment that honors the values, heritage and traditions of historically Black colleges and universities,” he said Kimberly A Blackwell, Founder and CEO of the agency PMM. “We celebrate all things that honor the heritage and uniqueness of HBCUs and look forward to showcasing their rich tales of pride and promise. The Academy takes its many cultural forms through fans and fun, and looks forward to expanding its engagement across campus, classics, content, customers and communities.”
To demonstrate school pride, make game day more fun for everyone, and celebrate the legacy and traditions of the HBCU Homecomings, the Academy is offering current students, faculty and staff at HBCU institutions 10% off purchases made with valid school ID -stores and online at academy.com/HBCUDiscount. The discount will be available through November 5, 2022.
Customers are invited to purchase HBCU fan gear in-store, online at academy.com/HBCU, or through the Academy mobile app. For up-to-date information and offers, text HBCU to 22369 and keep an eye out for upcoming events and activations on the Academy (@academy) social media accounts.
About Academy Sports + Outdoors
Academy is a leading full-line retailer of sporting goods and outdoor leisure in The United States. Originally established in 1938 as a family business Texas, Academy has grown to 265 stores in 17 states. Academy’s mission is to provide “Fun for All,” and Academy delivers on that mission with a localized merchandising strategy and value proposition that creates a strong connection with a broad spectrum of consumers. Academy’s product range focuses on key categories in the outdoor, apparel, sport & leisure and footwear sectors, both through leading national brands and through a portfolio of private labels. Visit www.academy.com for more information.
SOURCE Academy Sport + Outdoor