Academy Sports activities + Outside Makes Holidays Brighter with over $250,000 in Donations to Native Communities


In the past three years, Academy has donated over 1 million dollars during holiday periods

KATY, Texas, December 20, 2022 /PRNewswire/ — Academy Sports + Outdoors (“Academy”) announces a donation $250,000 to his local communities this holiday season. Academy has enabled more than 50 Christmas shopping events across their footprint to give back to thousands and surprise hundreds of shoppers through their annual Traveling Santa initiative at each of their 268 stores throughout December.

Over the past three years, Academy Sports + Outdoors has donated over $1 million during the holiday season.

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Academy Sports + Outdoors has donated over $250,000 to its local communities this holiday season by hosting more than 50 holiday shopping events across its footprint.

“The holiday season at Academy Sports + Outdoors is our favorite time of year because we can give back to our local communities and help our customers have fun out there,” said Lawrence Praise, SVP Marketing, Academy Sports + Outdoors. “There is no greater joy than seeing children’s faces light up as they get their first bike or show off their brand new shoes. We hope that these experiences and fun gifts will give our customers a Christmas to remember.”

Through the annual Traveling Santa initiative, Academy surprises Christmas shoppers by helping them pay for their Christmas gifts. Company charity events include in-store shopping trips, bike donations and other giveback initiatives in 50 communities throughout Academy’s footprint. The events focused on giving back to first responders and children by donating to local National Police Athletic League groups, HBCU partners, boys’ and girls’ clubs, first responder organizations and other non-profit organizations.

To make fundraising events even more fun, the Academy has teamed up with professional athletes like the Houston Rockets. Kevin Porter Jr.Houston Texans NicoCollinsJacksonville Jaguars Trevor Lawrence, Christian Kirk, CamRobinsonand James Agnew; and professional sports teams such as the Houston Astros, Tennessee Titans, Dallas Cowboys, Carolina Panthers, and Atlanta Braves Foundation. Each of these groups and individuals helped the Academy surprise local families, help with shopping, and spend time with the children.

Academy Sports + Outdoor looks forward to helping make this holiday season fun and joyful for everyone. Visit or text MERRY to 22369 to see extended holiday shopping hours, keep up to date with the latest offers and learn more about the Academy’s commitment to giving back to their communities.

About Academy Sports + Outdoors

Academy is a leading full-line retailer of sporting goods and outdoor leisure in The United States. Originally established in 1938 as a family business Texas, Academy has grown to 268 stores in 18 states. Academy’s mission is to provide “Fun for All,” and Academy delivers on that mission with a localized merchandising strategy and value proposition that creates a strong connection with a broad spectrum of consumers. Academy’s product range focuses on key categories in the outdoor, apparel, sport & leisure and footwear sectors, both through leading national brands and through a portfolio of private labels. Visit for more information.

SOURCE Academy Sport + Outdoor