AllTrails Launches First of its Sort Partnership with West Virginia to Empower Vacationers to Discover the Outside


CHARLESTON, WV (LOOTPRESS) — In celebration of the first week of fall, AllTrails, the world’s leading hiking app, and the West Virginia Department of Tourism announce a partnership to make it easier than ever for nature lovers to explore the state’s more than 1,500 diverse residents , premier hiking trails spanning mountains, rivers, waterfalls, the nation’s newest national park and more this fall. This partnership is the first of its kind for the most trusted and widely used digital nature guide.

AllTrails and the West Virginia Department of Tourism have partnered to offer adventure seekers a free one-year AllTrails Pro membership to experience the Mountain State’s stunning fall colors, breathtaking vistas, and uncrowded landscapes. With AllTrails Pro, outdoor enthusiasts can take hiking to another level with the ability to download offline maps, unlock more map detail, bring trails to life with 3D maps, discover brand new trails, and more.

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“We warmly welcome all travelers to visit West Virginia this fall season to experience the incredible opportunities for hiking, browsing and more,” said Chelsea Ruby, West Virginia Secretary of Tourism. “As the third-largest forested state, our forests and mountain peaks come alive with tones of red, orange and yellow, creating beautiful vistas. We’re excited to partner with AllTrails to help travelers discover and explore the incredible fall trails we have.”

A true outdoor recreation haven, West Virginia is nurturing the next generation of outdoor enthusiasts by encouraging visitors and residents alike to get outside and connect with nature. In addition to more than 1,500 miles of hiking trails, the state is home to:

  • America’s newest national park, New River Gorge National Park & ​​Preserve, plus 5 other national areas
  • More than 1.5 million acres of parks and public land
  • The highest density of whitewater for kayaking and rafting in the United States
  • 98,000 miles of rivers and streams
  • Highest technical peak east of Wyoming
  • More than 4,000 climbing routes
  • Over 1,000 miles off-road on the Hatfield-McCoy Trail System
  • A robust state park system with a total of 35 parks and 9 state forests

“AllTrails exists to connect people with nature and each other,” said Carly Smith, AllTrails chief marketing officer. “West Virginia really embodies that philosophy. With over 1,500 miles of hiking trails, 1.5 million acres of public land, and free access to America’s newest national park, we’re proud to partner with the West Virginia Department of Tourism to help more people get outside.”

In addition to providing interested West Virginia travelers with complimentary AllTrails Pro memberships throughout the fall season, the brand will be introducing enhanced trail maps within the AllTrails platform throughout the Mountain State, offering expanded access to the great outdoors.

Explore the fall foliage of West Virginia with AllTrails

All it takes to earn your free AllTrails Pro membership is an interest in exploring West Virginia. Simply visit, enter your name and contact information and share your current, future or dream plans to explore the state’s natural beauty. Upon completion, users will receive a one-time code that they can use to set up a one-year Pro membership at The offer starts on September 27th, adjusts to the first week of autumn and runs until the end of November.

As you travel through our mountains and valleys, forests and vast landscapes for your fall adventure, be sure to check out the live leaf map – which updates in real-time as the seasons begin to change.

AllTrails almost lead to the sky

Nature unfolds its amazing magic in West Virginia every fall. Our sacred highways are a sight to behold in the fall—roads that definitely live up to the “Almost Heaven” slogan John Denver gave the state 52 years ago.

To encourage engagement, the West Virginia Department of Tourism encourages travelers to share photos and/or videos of their almost heavenly fall adventures in the state. During their AllTrails x West Virginia hike, users can tag #AllTrails and #AlmostHeaven to receive an exclusive logo bum bag.

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About the West Virginia Department of Tourism:

The West Virginia Department of Tourism promotes West Virginia as a premier four-season travel destination and a top state to live, work and retire. Known as the Mountain State, West Virginia is one of the most scenic states in the United States and home to thousands of acres of parks and public lands including America’s newest national park, state parks and 9 state forests. Along with its majestic mountains and rolling hills, West Virginia is filled with rich historical sites, enchanting art galleries, charming towns, and an immense sense of belonging found only in its heavenly landscapes.

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About AllTrails

AllTrails is the most trusted and used outdoor platform in the world. We help people explore the great outdoors with hand-curated trail maps along with photos, reviews, and user records drawn from our community of millions of registered hikers, mountain bikers, and trail runners in over 200 countries and territories. AllTrails is frequently ranked as a top 5 health and fitness app and has been downloaded by over 40 million people worldwide.

AllTrails houses the largest collection of digital trail guides with over 350,000 hiking, running and mountain biking trails worldwide. The platform helps users find and explore new trails and connect them to routes best suited to their individual needs.