Betsey Johnson Hooks Up With Knix for Intimates and Attire Assortment – WWD

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Betsy Johnson has teamed up with Knix for a new collaboration. The collection includes nightgowns, pyjamas, bras, underwear and cropped bottoms and tops with vibrant prints.

Founded in 2013 by Joanna Griffiths, Knix is ​​a Toronto-based direct-to-consumer brand with an e-commerce business and three stores in Canada.

The company makes bras, shapewear, loungewear, activewear, nightwear and maternity wear lightweight, non-chafing shorts, non-wired bras and leak-proof underwear.

“I’m crazy about Knix,” he said Betsy Johnson. “I’ve never had so much fun working with a design team that understands Betsey Johnson while being able to design pieces that I myself want to live in every day.”

“From the smallest bikini briefs to comfy, cozy pajamas and sexy slip dresses, my Knix collection is a complete wardrobe. Wear it underneath, wear it over. Inside or outside. It’s that simple, all you need is Betsey Johnson x Knix to have some fun this season,” the designer added.

Retail prices range from $18 to $60. For now, this is a one-time collaboration, but according to the company, “we are always open to extending our partnerships where it is in the best interest of the brand and our respective partner.”

To accompany the collection’s unusual prints, AR integration with filters is available on the Knix Instagram channel to allow customers to bring the world of Betsey Johnson to life. The filters are inspired by the four prints in the collection: Pink Rose Fete, Pretty Kitty, Flutter By and Flower Flourish.

The collection launches April 12 on knix.com and select Knix stores.