NEW YORK, April 28, 2022 (GLOBE NEWSWIRE) — Break the Love, the next generation social sports platform, today announced its latest partnership initiative with Wilson Sporting Goods to digitize, streamline and subsidize NYC’s current permitting system and Tennis players can book permits directly on the Break the Love platform.
This initiative will open data to unlock access to public tennis and recreation spaces for new and experienced players of all ages. It will help avoid overcrowding in the courts, increase the use of underutilized space and provide more price transparency.
By bringing this permit booking system into the public space, beginning in NYC, Break the Love is making the sport of tennis more accessible than ever. Through this program, youth player licenses, which typically cost $10, are free and adult player licenses are partially subsidized by Wilson and Break the Love. For the first time ever, players can easily access, apply for and save their permit online.
“Currently you need a permit to play tennis in NYC and it costs about a hundred dollars on average for adults. The system for getting a permit can be confusing and creates barriers to entry for everyone from experienced players to those trying to get into the game,” said Trisha Goyal, co-founder of Break the Love. “Through the partnership with Wilson we are able to give away game and give more people access to this outdoor sport.”
In addition, Break the Love offers players who sign up a guide that includes information on how to reserve court time, the ability to connect with other players on the platform, and access to their various interests and level-based communities groups.
This initiative marks the first step in digitizing the tennis system in public parks, not just in NYC but nationwide. The aim is to create easy access for everyone, more price transparency and easy booking so that anyone who wants to play can play. It allows players to stay active and healthy without the complicated paperwork of traditional state parks and recreation systems.
Free permits for youth 18 and under and $10 rebate on adult permits are available through November 1, 2022, which will be critical in attracting the next generation of youth to the sport of tennis.
“At Wilson, we’ve already built an incredibly engaged and expansive tennis community, but our goal is to get even more people to play and love the game,” said Gordon Devin, President and General Manager, Wilson Brand. “By making courts accessible and affordable, we can reach a whole new category of future tennis enthusiasts. We really hope this initiative brings more families and youth players to the courts of New York City this summer.”
Break the Love’s mission is to enable everyday athletes to access the sport through technologies like this permitting system, tennis education and safety features, especially for women, girls and minorities in these public play areas. Through drops from player clubs and anti-bullying initiatives, Break the Love hopes to make tennis a sport accessible to all. With the success of this program in NYC, Break the Love plans to expand similar initiatives to other cities.
To find out more visit www.breakthelove.com or follow them on social media @breakthelove. To apply for a permit, visit www.breakthelove.com/nyc-tennis-permits.
About Break the Love
Founded in 2019, Break the Love has grown to become one of the most comprehensive online resources and communities for discovering and booking group-based tennis and racquet sports activities for learning, training or competing. Break the Love is supported by passionate organizers, professionals and athletes. Visit www.breakthelove.com.
About Wilson Sporting Goods Co.
Based in Chicago, USA, Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is the world’s leading manufacturer of high-performance athletic equipment, apparel, footwear and accessories. The company brings more than a century of innovation, history and heritage to many sports including racquet sports, baseball, softball, soccer, basketball, volleyball, soccer and golf. The brand also offers Wilson Sportswear, including lifestyle and performance apparel so everyone can live like an athlete. Wilson uses player insights to create products that push innovation in equipment and apparel into new territory, empowering athletes of all levels to perform at their best. Visit www.wilson.com for more information.
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Image 1: Break the Love Partners with Wilson Sporting Goods
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Break love partners with Wilson Sporting Goods