Bryce Vine on stage at M3F Phoenix, AZ on March 4, 2022
On Saturday, June 4th 2022 American rapper and singer Bryce Vine will play Petco Parks behind the scoreboard in support of headliners Dirty Heads. Each performance in the stadium is a big deal for the artists, as the door opens a crack to another performance on the big field in the not-too-distant future.
It’s not easy to describe Bryce’s style. It’s a mix of bass-heavy rap combined with a pop flavor, hip choruses and a touch of punk rock. He is an engaging performer who delivers an energetic show to a crowd that quickly starts dancing and never really stops.
Bryce has headlined college campus tours and supported appearances at festivals where the stages and audiences are smaller. Up to 6,000 spectators can be present in San Diego next weekend.
His itinerary is grueling. It’s playing a show, getting up at 5am and going to the next venue. People romanticize the life of a traveling musician, but reality never quite matches fantasy. Traveling is stressful. Traveling with a deadline to be at the next venue, the equipment is in place and the performance ready adds a whole extra level of concern. There’s no napping when it’s showtime. You have to be there and full of energy to engage the audience. Still, Bryce is happy to be back after a two-year break.
Bryce has his own vibe that he brings to every audience that attends the show. He sees himself first as an entertainer. His shows are designed to engage and engage audiences. The intention is to lift the crowd and give them the energy of the records he releases. Bryce has a playful mix of rapping and singing backed by his own band of touring musicians. This is an upgrade from the many touring acts who only rap over a pre-recorded track or are backed by a DJ.
Bryce’s style is fluid. He recently released a punk song The American Dream. His latest song examples Why can not we Be Friends, through war. Bryce isn’t pushing to release an album. He drops one song at a time to maintain a continuous interaction with his audience. It’s a drop on social media and instantly 200,000 people have access to the song.
The band backing Bryce helps give the sound a more rounded feel, which sets Bryce apart from the word-spitting rappers who care more about rhythm than melody. Because this music has a more melodic base, it widens the audience. In addition, Bryce often collaborates with others. He has worked with YG, Cheat Codes, Loud Luxury, Parmalee and Blanco Brown, among others. His song Miss You A Little Featuring Lovely The Band is an example of this style:
Petco Park behind the scoreboard shows the lineup on June 4th will be Dirty Heads with support from Bryce Vine, Artikal Sound System, Spray Allen, Joey Valence and Brae. Tickets are $60 GA or $260 VIP plus fees.
Bryce hails from Westlake, California, once a family suburb built on two lakes, one real and one built by the area developer. It’s a place where the schools are good, the neighborhoods are safe, and where you can ride a pontoon boat at sunset. It’s just close enough to Los Angeles to practically commute there for work and just far enough away to have its own ecosystem.
While living in Westlake, Bryce found his calling. His career was inspired by Stephen Lynch, an actor and comedian who made a career out of writing and performing funny, inappropriate songs. Seeing Lynch on TV inspired Bryce to get his first guitar and learn to play it.
From this unlikely start, the path to a music career began. Bryce got appearances on college shows with 100 fans in 2016. He had a surprise hit with Sour Patch Kids, who needed a concept, which he developed quickly, and which was informed by this nostalgia for childhood. Then Bryce released the song Drew Barrymore which gained traction. The attention paid to him soon multiplied.
Bryce is well advised. He has a tour manager, a day manager and someone whose job it is to watch the money. If you want to be successful in the music industry over the long term, you need to understand the business aspects of touring. At some point you have to learn the difference between quick money and long-term stability. It’s the “OK Boomer” advice. Save some of that money. You may need it for the rest of your life.
Meanwhile, Bryce is in the works with his social media approach. He’s just building his Tik Tok presence while supporting his reach on other platforms. Social media is the currency of fame today. Careers are created and nurtured here.
It’s fun to chat with artists who have balance in their lives and don’t take themselves too seriously. Bryce and I had fun. Our conversation can be found below in both video and audio podcast format:
Music never follows a straight path. Trends come and go. The only constant is talent. Those who break through usually have the ability and drive to find a way through the clutter and into their audience’s headspace. Sometimes that’s a tortured artistic path, sometimes just the connection between an audience and a sound that resonates. Bryce Vine is about to break through to a wide audience. He modifies the typical rapper experience and expands the potential audience.
Bryce’s show is upbeat, which builds an affinity when those who first meet him experience his show. When you take this approach and build on it by both touring with your own show and playing to crowds driven by others, whether as a support act or as a festival player, there are even more opportunities to get in front of those too kicking that may never have happened to you. This way is old-fashioned and has worked consistently. Walk this path and complement it with accessible music videos and a compelling stage presence, the doors to the world will open. Watch these doors closely and you’ll be in the front row when Bryce Vine appears.