Camber Outdoor Promotes Tiffany Smith to CEO


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fall outdoorsa non-profit organization that helps outdoor recreation businesses create more diversity, equity and inclusion (DEI) in their workplaces, has announced the sponsorship of TiffanySmith to the CEO. Smith has served as Camber Outdoors’ Chief Development Officer since June 2021.

“I’m very excited to make the transition from CDO to CEO and I look forward to the journey,” Smith told OBJ today. “Not only do I look forward to the future of Camber, I look forward to the future of the outdoor industry.”

Smith will lead Camber, helping to support more than 300 outdoor industry partners including REI, Timberline, Smartwool, CamelBak, Topo Designs, Thule, Rivian, Jack Wolfskin and YETI to implement DEI practices in their workplaces . Services provided by Camber Outdoors include helping companies attract and retain a diverse workforce, pay equity reviews, employee and market surveys and professional mentoring programs.

Reggie Miller, Co-President of the Board of Directors of Camber and McDonald’s Global Chief Diversity, Equity and Inclusion Officer, said in a press release after the news broke, “Tiffany joined the organization with a proven track record and has continued the winning streak within the first year at camber. She has built a partner experience that has increased partner engagement by 60 percent, partner retention rate, diversified funding streams, recruited and managed executives, and improved communication strategies.”

Miller added, “Tiffany was ready for this promotion with her undeniable impact within our organization and in the outdoor recreation industry. Tiffany is a seasoned leader whose vision, energy and determination will drive systemic change to create more inclusive, diverse and equitable workplaces.”=

Smith says the upheaval that companies have experienced in recent years makes this a opportune time for companies to re-evaluate themselves and that business leaders need to consider the reality that whatever is happening in the world right now is their Affects employees in real and lasting ways.

“Where you work is a form of activism based on the company’s value structure and mission,” says Smith. “We help companies see the workplace as a vehicle for change. We spend a large part of our time at work with our colleagues and team members, and that’s why we take on even more [workplaces with] of this inclusive culture, the more we provide resources around equality and just systems. I believe the workplace is a microcosm of the larger world. And if we get this right, maybe that impact will flow into our communities and we’ll see the changes we’re looking for.”

Smith brings more than 15 years of strategic leadership experience to Camber, spanning both the not-for-profit and for-profit sectors. She has held leadership positions with national non-profit organizations including the Leukemia & Lymphoma Society, the Girl Scouts and the National Urban League. Smith is currently enrolled in Harvard’s dual bachelor’s and master’s degree in Interdisciplinary Studies – Business Administration.

Smith will continue to implement Camber Outdoors’ strategic plan, which she helped develop as CDO, which includes five key priorities: expanding the narrative of Camber’s mission; providing Camber Outdoors partners with new programs and initiatives; Core needs assessment by camber measurement system; creating a more diverse pipeline of professional talent in the outdoor recreation industry; and continue to find ways to strengthen Camber Outdoors as an organization.

“The outdoor industry is perfectly positioned to reach a reach that other industries don’t have,” says Smith. “Everyone goes outside and has outdoor experiences—whether it’s hiking trails or riding bikes in urban communities. Having that connection point where everyone can relate to being outside opens up opportunities to speak to the massive audience that the outdoor industry has.”