Dick’s Sporting Goods enters resale.
The country’s largest sporting goods retailer is launching an in-store buyback pilot with Out&Back, an online company Platform that buys and sells new and used outdoor and adventure gear. The program allows customers to bring Select outdoor gear (including hard and soft goods) at participating Dick’s Sporting Goods stores (Friday through Saturday) and receive a cash payment from Out&Back.
The pilot takes place first in two major outdoor markets: Denver and Pittsburgh. It will launch at the company’s Public Lands store in Cranbury, Pennsylvania on April 29 and at select Dick’s Sporting Goods stores in Pittsburgh and Denver over the coming weeks. (Public Lands is the outdoor-focused format that Dick’s launched last year.)
The amount of payment customers receive for their goods depends on the condition of the goods. The return is sold on the Out&Back website.
As part of all equipment buybacks, Out&Back and Dick’s donate 1% of the value of seller listings to 1% For The Planet, a non-profit charitable organization dedicated to funding various environmental organizations.
“We started Out&Back because we knew there was an unmet need for outdoor and adventure gear resale,” said Barruch Ben-Zekry, Founder and CEO of Out&Back. “As we listened to the needs of our consumers, it became clear that an all-in-one platform including gear and accessories was the obvious next step for us. Since launching in 2019, we have seen 43% growth in the softgoods category and predict through our partnership with Dick’s and Public Lands we will see equal demand for outdoor and adventure hardware.”
“Working with Out&Back to empower people to explore the great outdoors while reducing our environmental footprint is a win-win,” said Peter Land, chief sustainability officer at Dick’s Sporting Goods.
Out&Back Outdoor was founded in Denver in late 2019. It provides a place where customers can compare new and used products in the same shopping experience and sell unwanted gear in under a minute for instant cash deals and free shipping.
REI sees growth in the used equipment business
Leading outdoor retailer REI, the started his online business “Recommerce” (resale) in 2018 and is also actively involved in resale. In October 2019, the dealer piloted a used equipment buyback program with 5,000 members that offered REI gift cards to members when they traded in gently used outdoor items for resale.
REI members can trade in their own used equipment through the co-op’s members-only online trade-in program. Members may return used equipment in good condition for a REI gift card credit. The company offers up to 50% of resale value on most items.
REI credits millennial customers’ demand to rent or buy used rather than new equipment as contributing to almost 100% annual growth of its online business. The company is also framing its growing used equipment business as part of a broader spectrum commitment to sustainability.