Dick’s Sporting Items Inc. (NASDAQ: DKS) inventory surge throughout pre-market session. Let’s work out why?

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Dick’s Sporting Goods Inc. (NASDAQ: DKS) stock was last up 2.2%, while DKS share price rose another 9.63% during today’s pre-market trading session. Founded in 1948, DICK’S Sporting Goods is a leading omni-channel sporting goods chain selling real, high quality sports equipment, clothing, shoes and accessories. The company had 730 DICK’S Sporting Goods stores in the United States as of May 1, 2021.

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What’s happening?

In May, DICK’S Sporting Goods will have a DICK’S Sporting Goods location, a warehouse sale location and two locations of a new off-price store model called Going, Going, Gone!

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The retailer will also open six redesigned Golf Galaxy locations and enhanced technology services at eight additional Golf Galaxy locations in selected cities across the country, as well as new experimental “soccer” stores in existing DICK’S Sporting Goods stores. By recruiting full-time, part-time, and contract workers for the stores, these latest additions would add nearly 110 jobs to the communities.

DICK’s sporting goods stores offer first-class shop fittings as well as unique products from clothing, boots and equipment from DKS’s own premium brands, including DSG, VRST, Tommy Armor, CALIA by Carrie Underwood, Quest, and fitness equipment as well as well-known national suppliers such as Nike, adidas, YETI The North Face, Callaway and TaylorMade.

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However,

DKS will also open three stores to bring some of the country’s most famous sports products to fantastic prices at two prices: Going, Going, Gone! Locations and a DICK’S Sporting Goods Warehouse Sale location. Customers who have enjoyed shopping at DICK’S Sporting Goods for years will be surprised by the latest going, going, gone! Shops that offer unexpected discounts on unique clothing from the brands they have loved to shop for years. These locations offer significant discounts throughout the year.