Dick’s Sporting Items increasing Home of Sport retailer idea

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Dick’s Sporting Goods brings its immersive store concept to Minnesota.

The nation’s largest sporting goods retailer will open a Dick’s House of Sport store in Minnetonka, Minnesota, in May. Dick’s unveiled the concept last April, opening a 100,000-square-foot store. Save at Eastview Mall, in Victor, NY, a suburb of Rochester. A second location followed in Knoxville, Tennessee.

The House of Sport Minnetonka will feature the concept’s signature element: an outdoor turf field and running track attached to the store. The 20,000 square foot. The area will open later this year and will house open play, fitness and sports clinics as well as surgeries for athletes of all ages. During the winter months the field is converted into an ice rink and offers open skate, ice skating lessons, stick and puck practice and games.

Other signature attractions include a 35-foot climbing wall; Technically improved batting cage for baseball and softball as well as high-tech golf clubs and putting green. Other facilities include a hockey shop, a House of Cleats where products rotate seasonally, and a health and wellness center where customers can find products and advice focused on recovery and well-being.

A service area will be dedicated to hockey skate sharpening, glove break-ins, lacrosse stick stringing, bicycle building and repairs, and more. The store will also offer community programs such as sports clinics, rock climbing, summer camps, yoga classes and birthday parties.

The range of merchandise includes the latest team sports equipment, a wide selection of footwear, premium sportswear brands, as well as premium outdoor and golf equipment and apparel. The store will offer upscale in-store services with staff passionate about helping customers while demonstrating their love of sports, the retailer said.

House of Sport is one of two new concepts that Dick’s opened last year. In September, the company opened the outdoor and conservation-focused Public Lands, in Cranberry Township, a suburb of Pittsburgh.

Dick’s Sporting Goods operates more than 850 Named Stores, Golf Galaxy, Field & Stream, Public Lands, Going Going Gone! and warehouse outlets. It also owns and operates Dick’s House of Sport and Golf Galaxy Performance Center and GameChanger, a mobile youth sports app for scheduling, communication, live scores and video streaming.

[Read More: Dick’s Sporting Goods reports strong Q4; expects momentum to continue]