Renewal of partnership as Presenting Sponsor of Isobel Cup Presentation & Championship MVP
March 28, 2022 (Brooklyn, NY) – The Premier Hockey Federation (PHF), in partnership with DICK’S Sporting Goods, today announced an extension of its partnership for the 2022 Isobel Cup Playoffs, naming the American retailer as the presenting sponsor of the post-game Isobel Cup Championship trophy presentation and MVP award. The finals will be played March 28 at AdventHealth Center Ice near Tampa Bay, Fla. at 9:00 p.m. ET and will be broadcast live across North America on ESPN2 and TSN2.
“The first-ever champion of our new era will be crowned in Florida, with the Isobel Cup and Final MVP presentations serving as the culmination of this historic season,” said Tyler Tumminia, PHF Commissioner. “It is very meaningful for our athletes when partners like DICK’S Sporting Goods recognize the importance of such moments. We look forward to welcoming them back to another special event and appreciate their continued support and commitment.”
Isobel Cup Finals MVP will receive $1,000 gift cards from DICK’S Sporting Goods. Last season’s winner was Boston Pride captain Jillian Dempsey, who scored in a 4-3 win over the Minnesota Whitecaps. 2022 will mark the sixth time in PHF history that the Isobel Cup will be presented with previous winners including Boston (2021, 1996), Minnesota (2019), Metropolitan (2018) and Buffalo (2017).
“We are thrilled to partner with the Premier Hockey Federation and sponsor the Isobel Cup Playoffs for another year,” said Mark Rooks, Vice President Category Marketing and Partnerships. “At DICK’S, we recognize the importance of supporting female athletes at all levels and are excited to support the league and its 2022 playoff series.”
About DICK’S sporting goods
DICK’S Sporting Goods (NYSE: DKS) inspires confidence and excitement by personally outfitting all athletes so they can achieve their dreams. Founded in 1948, the leading omnichannel retailer headquartered in Pittsburgh serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Field & Stream, Public Lands, Going Going Gone! and warehouse sale stores, online and via the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center and GameChanger, a mobile youth sports app for scheduling, communication, live scores and video streaming.
Driven by his belief that sport makes people better, DICK’S has long been an advocate for youth sports and, along with his foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. For more information about DICK’s business, corporate giving, sustainability efforts and employment opportunities, visit dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs, Facebook, Twitter and Instagram.
About the Premier Hockey Federation
The PHF is the home of women’s professional hockey in North America. Founded in 2015 as the National Women’s Hockey League, the NWHL was renamed the PHF in 2021 and offers elite athletes the opportunity to make a living playing the game they love while fueling the continued growth of the sport. The league consists of Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, Minnesota Whitecaps and the Toronto Six, all of whom compete annually for the Isobel Cup. Visit premierhockeyfederation.com for more information.