There are many who claim GOAT, but there is only one ACE. The city of Chicago is officially celebrating the extraordinary life achievements of basketball icon Candace Parker with a proclamation today, September 16, to designate “Candace Parker Day”. After being a dominant force in basketball for more than a decade, we and Candace Parker launch the Candace Parker Collection. Available in inclusive sizes, the collection is proof that the sport belongs to everyone and represents the commitment of both brands to expand basketball programs for women that empower pioneers like Parker.
CANDACE PARKER DAY
To commemorate Parker for her exemplary service on and off the square, Chicago Mayor Lori Lightfoot presented the Windy City native with a tribute by declaring September 16 “Candace Parker Day”. Parker received this honor at the unveiling of their collection in Chicago.
Candace Parker Day
“Candace Parker is the real MVP! We are very excited about her exceptional performance and the launch of her new collection, ”said Kate Ridley, SVP of Brand at adidas. “In our partnership with DICK’S Sporting Goods, we want to advance the ambitions of role models like Candace to mentor girls by showing that anything is possible, while empowering the next breakthrough players by continuously expanding our women’s basketball programs. “
The Candace Parker collection features high-performance clothing and shoes that lead with a tailor-made Exhibit (A) ce low silhouette. The sneaker is available in three dynamic colorways that represent important chapters in Parker’s life, including tributes to her late college coach as well as to her daughter, who represents the next generation of culture walkers.
“I’m very excited to be bringing the Candace Parker Collection to market with my long-term partner adidas,” said Parker. “This collection represents so many important moments in my career and we hope it will reach and inspire the next generation of passionate athletes. It is amazing to see the progress women athletes have made over the past 20 years, and this moment is an important step in the expansion of women’s basketball. ‘
adidas Candace Parker collection
The bespoke Exhibit (A) ce combines court style with high-tech innovations and key design insights from Parker and features a ventilated upper reinforced with a Lightstrike midsole that is responsive to movement and the ultimate in versatility for the all-rounder -Player is aligned. The clothing collection bears the signature Parker “Ace” logo and includes hoodies, t-shirts, tank tops, shorts and socks. The collection comes with a range of technical fit and performance features and also includes the integration of sustainable and recycled materials.
“Candace Parker is an example of what it means to be the best,” said Carrie Guffey, senior vice president, merchandising, DICK’S Sporting Goods. “Together with the entire city of Chicago, we congratulate her on all of her achievements. We pride ourselves on being the exclusive retail partner for the Candace Parker Collection and having products made specifically for women athletes. We know that not only will it help women athletes do their best, but it will also inspire young athletes to take up the game – and stick with it. ‘
CANDACE PARKER ‘IMPOSSIBLE IS NOTHING’ BRANDED FILM
At the same time as the reference to the Candace Parker Collection, adidas launches this season’s global campaign film series, Impossible Is Nothing, a tribute to Parker’s legacy. Women athletes don’t just have a moment, they always have, but the sport can no longer develop without women. “Impossible Is Nothing” is our attitude towards sport, which is about seeing possibilities and not perceiving the world as it is, but as it can be.
With Patrick Mahomes, Fernando Tatis Jr., Jackie Joyner-Kersee, Derrick Rose, members of Parker’s family and many others, the film celebrates Parker’s historic journey to become the face of women’s basketball, from her record-breaking dunk to many awards, championships and Medals. All of this is tied to her accomplishments as daughter, hooper, teammate, and leader.
The Candace Parker Collection will be available in stores and online at adidas and DICK’s Sporting Goods from September 23rd. Prices range from $ 16 to $ 180. For more information, please visit www.adidas.com/us/candace_parker and follow the social networks @candaceparker, @adidasbasketball and @dickssportinggoods.