As part of their commitment to women’s sports, the WNBA and DICK’S Sporting Goods will partner to create initiatives aimed at inspiring and connecting with women athletes of all ages and increasing the visibility of WNBA teams and players at large to raise land.
DICK’S Sporting Goods will also use its retail store to bring consumers closer to the game through storytelling and increased merchandise availability.
DICK’S Sporting Goods will stock a selection of authentic WNBA athletic apparel and gear including the newly launched Nike jerseys for each WNBA team, Wilson WNBA basketballs, t-shirts and the hugely popular WNBA logowoman hoodie on select DICK’S Sporting Goods locations The United States, including all 12 WNBA markets, as well as through the company’s website and app. This collaboration makes DICK’S Sporting Goods the largest national retailer of WNBA merchandise.
“This partnership is a significant opportunity for the WNBA as we celebrate our landmark 25th season, with DICK’S Sporting Goods playing an integral role in fostering the continued interest and engagement around our league,” said WNBA Commissioner Kathy Engelbert. “With a significant presence of WNBA and team merchandise at DICK’S locations across the country, we now have even more opportunities to connect our fans with their favorite teams. DICK’s commitment to the WNBA is diverse and inclusive leadership in action.”
“The WNBA is a prime example of how sport can define leaders and celebrate the current and next generation of women athletes,” she said Lauren Hobart, President and CEO of DICK’S Sporting Goods. “Today is an important next step in our journey of supporting women athletes, and we look forward to working with the W to provide opportunities for people of all ages to engage with and engage with women’s basketball, the league and its players connect to.”
About the WNBA
Currently in its 25th season in 2021, the WNBA is a bold, progressive basketball league that represents the power of women. With 12 teams, the W is a unique sporting property that combines competition and entertainment with a commitment to diversity, equity and inclusion, and social responsibility. Through its world-class athletes, in-game fan experience, TV and digital broadcasts, digital and social content, and community outreach programs, the league celebrates and enhances the game of basketball and the culture around it.
In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a landmark eight-year CBA that charted a new course for women’s basketball — and women’s sport overall — with a focus on increased player rewards, player experience improvements, expanded career development opportunities, and Resources tailored specifically for the female professional athlete. Key elements of the agreement are supported by the league’s new platform, WNBA Changemakers, with AT&T, the WNBA’s marquee partner and first changemaker, as well as other first changemakers Deloitte and Nike and recently added Google. During the 2020 season, the WNBA and WNBPA formed the WNBA Justice Movement, which formed the Social Justice Council, with a mission to be a force for needed change and to continue conversations about race and voting rights, among other important societal issues.
Visit WNBA.com for more information.
About DICK’S sporting goods
Founded in 1948, DICK’S Sporting Goods is a leading omnichannel sporting goods retailer offering an extensive line of quality athletic equipment, apparel, footwear and accessories. away July 31, 2021the company operated 731 stores of DICK’S Sporting Goods The United States, which serves and inspires athletes and outdoor enthusiasts to achieve their personal best through a combination of dedicated teammates, in-store services and unique shop-in-shops for team sports, athletic apparel, golf, outdoor, fitness and footwear. headquarters in Pittsburgh, DICK’S also owns and operates specialty stores Golf Galaxy and Field & Stream, as well as GameChanger, a mobile youth sports app for scheduling, communication, live scores and video streaming. DICK’S offers its products through a dynamic e-commerce platform integrated with its network of stores, offering athletes the convenience and expertise of a 24/7 store. For more information, visit the Investor Relations page at dicks.com.
Contacts: Mike Wade, (212) 407-8690, [email protected]
Amanda Bonzo(412) 627-8084, [email protected]
SOURCE DICK’S Sporting Goods