Dick’s Sporting Items units opening day for brand spanking new retailer in Clay (see in-store coupon)

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Clay, NY – Dick’s Sporting Goods has announced the opening day of its new Clay store.

The store on Great Northern Plaza at 3965 Route 31 (the same square as a Wegmans grocery store) will hold a tentative opening – or what Dick’s calls a “preview” – on Wednesday, July 7th. A grand opening will take place on Saturday, July 10th.

With the new store opening, Dick’s on the Great Northern Mall, just a mile east on Route 31, will close, leaving the battered mall with no anchor.

What is the difference between the soft opening and the grand opening?

Soft openings are like a test run for retailers to give their employees a few days to prepare before facing the full onslaught of customers that sometimes comes with a grand store opening. Lily Herring, a spokeswoman for Dick’s, said anyone could shop and shop during the soft opening.

Starting with the grand opening on July 10th and continuing on Sunday, July 11th, customers can get $ 10 off purchases of $ 25 or more with a coupon that they can print out from Dick’s website. The coupon is only valid on these two days and only at the Great Northern Plaza location.

The new store is located in the former Value City Furniture location between Wegmans and HomeGoods.

See also:

The Great Northern Mall is losing its last anchor shop; Where is dick going

Rick Moriarty covers business news and consumer topics. Do you have a tip, comment or a story idea? Contact him anytime: E-Mail | Twitter | Facebook | 315-470-3148