Does resale make sense for Dick’s Sporting Items? – RetailWire


03 May 2022

Dick’s Sporting Goods is testing an in-store buyback program for selected outdoor hard and soft goods.

The program is run in partnership with Out&Back Outdoor, a reseller founded in late 2019. Out&Back’s platform works with brands such as Patagonia, Marmot, The North Face, Arc’teryx, Carhartt, Herschel Supply, Pendleton, Roxy and Spyder. Dick’s partnership marks Out&Back Outdoor’s entry into the resale of Hard Gear.

In addition to previously accepted items such as outerwear, tents, backpacks and other soft goods, Out&Back’s newly accepted categories as part of the new Dick’s alliance include skis and snowboards from Burton, Atomic, Bent Metal, Blizzard Tecnica, GNU and Nordica. More categories will be added as the partnership progresses.

“We started Out&Back because we knew there was an unmet need for the resale of outdoor and adventure gear,” said Barruch Ben-Zekry, CEO of Out&Back. “When we listened to the needs of our consumers, it became clear that an all-in-one platform including gear and accessories was the obvious next step for us.”

Dick’s will be piloting the program at its locations in two key outdoor markets, Denver and Pittsburgh, as well as Public Lands, the retailer’s new outdoor concept, in Cranberry Twp, PA. Shops accept unwanted or unused gear for cash Friday through Sunday, depending on the condition of the item.

As part of all equipment buybacks, one percent of the value of seller listings is donated to 1% For The Planet, the environmental non-profit organization.

“Working with Out&Back to empower people to explore the great outdoors while reducing our environmental footprint is a win-win,” said Peter Land, Dick’s Chief Sustainability Officer.

A number of retailers and brands, mainly in the clothing sector, have launched resale efforts. Aside from taking back equipment and clothing items, Dick’s excels at accepting a wide range of brands. Gap, H&M, Madewell, Urban Outfitters and DSW, among others, accept all brands as part of their in-store buyback programs, while Lululemon, Levi’s, Patagonia and Nike only take back their own products.

DISCUSSION QUESTIONS: Does a Dick’s Sporting Goods resale program make sense? Do you see more benefits for retailers in accepting a wide range of brands rather than just focusing on the brands they sell?

brain trust

“The sporting goods resale market has been active for decades… It’s about time Dick’s got in the mix to serve this tremendously growing market.”