eCommerce Tumbles for Dick’s Sporting Items


The return of shoppers to their local Dick’s Sporting Goods store has impacted the omnichannel sporting goods retailer’s e-commerce business for both the fourth quarter (ending Jan. 29) and full fiscal 2021, the company reported on Tuesday (March 8).

In the fourth quarter, Dick’s saw its e-commerce sales decline 11% year-over-year, after the prior fiscal year’s fourth-quarter e-commerce sales rose 57%. E-commerce penetration increased from 25% of total net sales in Q4 2019 to 27% in Q4 2021.

The company’s e-commerce penetration was approximately 32% in the fourth quarter of 2020.

After a 100% increase in e-commerce sales in fiscal 2020, e-commerce sales fell 9% for the year, including a period of temporary store closures of 30% in fiscal 2020.

“Our exceptionally strong 2021 reflects another positive step forward in our multi-year transformational journey,” Executive Chairman Ed Stack said in the company’s press release. “Our strategies are driving sustained revenue and profitability growth, and we have placed our business on a new course.”

Fourth-quarter in-store sales increased 14%, while full-year 2021 in-store sales grew 42%.

Net sales for the fourth quarter of 2021 were $3.35 billion, an increase of 7.3% compared to the fourth quarter of 2020 and an increase of 28.5% compared to the fourth quarter of 2019. Net sales were for the fiscal year 2021 to $12.29 billion, an increase of 28.3% compared to fiscal 2020 and an increase of 40.5% compared to fiscal 2019.

“We are very pleased that our team achieved the largest quarter of sales in our company’s history,” said President and CEO Lauren Hobart in the company’s press release. “Our diverse category and brand portfolio, best-in-class omnichannel platform and strong execution are helping us continue to meet robust consumer demand.

“We are a growth company with a strong balance sheet and incredible momentum and confidence in our business. Our 2022 revenue and earnings prospects provide a new foundation on which to build going forward,” she said.

Related: Dick’s Sporting Goods debuts afterpay option

In December, Dick’s announced a partnership with BNPL (buy now, pay later) platform Afterpay to bring flexible payments to the chain’s in-store and online channels.



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