Exxel Outside celebrates long-delayed HQ opening


Good things come to those who wait. At least that’s what Exxel Outdoors LLC executives are hoping when the company finally moves into its new headquarters in Broomfield after COVID-19 delayed its opening by more than a year.

The company, which owns outdoor brands like Sierra Designs and Kelty, celebrated the opening of its new 39,000-square-foot office in the Interlocken business park at 1 International Court on Wednesday, which it bought for $ 6 million in 2019. The headquarters is about a third larger than its previous Gunbarrel offices.

Exxel has been in growth mode for the past few years after acquiring American Recreation Products LLC in 2015. Following this merger, the company moved from the existing operations of California American Recreation Products to Gunbarrel.

“The entire rear view of our offices is the flatirons and open fields,” said Exxel CEO Harry Kazazian of the company’s new excavations. “We fell in love with these offices from day one.”

The Broomfield office with a capacity of approx. 400 employees accommodates around 130 employees in product development and administration.

Excel employees have the option of working from home one day a week.

“We spent a lot of money making sure our people had the best environment,” said Kazazian. “We spend more awake time at work than at home, so I want this experience to be extremely positive and rewarding.”

The new headquarters has amenities like a gym, bike paths and large collaboration rooms.

When Exxel began looking for a bigger headquarters, Kazazian said the company’s intent has always been to stay near Denver and Boulder.

“I love the town of Boulder, but for the type of facility and the space we need, this suits us really well,” he said. “Many of our employees are from Denver, and we thought Broomfield was the perfect place to attract talent from across the US-36 corridor.

The region’s status as a Mecca for outdoor enthusiasts makes the talent pool particularly rich for a company like Exxel.

“It’s important that the people who develop the product are users,” said Kazazian. “There are people here who work all day and then camp for the weekend. Or people who get up early after work and climb. That’s what you want. “

COVID-19 not only affected Exxel’s ability to occupy its new offices. it had a profound impact on the outdoor industry as a whole, both positively and negatively.

“When COVID first hit and stores closed, we got cancellations all day,” said Kazazian. “But when things opened up … the demand for the products we sell soared.”

Now the industry is challenged by a “frayed logistical supply chain,” he said. “You don’t always get what you need and prices go up.”

The pandemic accelerated a trend that Exxel’s brands had already benefited from: newbies. The company is increasingly focusing on entry-level brands and making products available in stores like Target instead of specialist retailers.

As more people go out into nature to escape crowds or their home office, Exxel executives expect this strategy to pay off.

“Sometimes it’s good to be lucky, isn’t it?” Said Kaszian.

© 2021 BizWest Media LLC


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