First Look: Academy Sports activities + Outdoor opens its first retailer in two years


Academy Sports + Outdoor has resumed its expansion.

The sporting goods and outdoor recreation retailer has opened its first new store in two years in Conyers, Georgia. Outpost is the Academy 260th location overall, 11th in Metro Atlanta and 19th in Georgia.

The new location is the first of two new stores that Academy will open in the greater Atlanta area in 2022. This fall, the retailer will open near the Perimeter Center.

Academy plans to open a total of eight stores in 2021 and complete several store remodels. Looking to the future, the company has set a target of opening 80 to 100 stores over the next five years.

The Conyers store offers top brands such as Nike, adidas, Under Armor and Columbia as well as Academy’s own brands including Magellan Outdoors, Freely, BCG, H2O Xpress, Game Winner, O’Rageous and others. In addition to sporting goods and related clothing offerings, the range of merchandise includes patio sets, barbecue grills and outdoor games. The retailer also sells hunting and fishing licenses.

The Academy offers complimentary services such as grill and bike assembly, scope assembly, borehole scouting, line winder/spools and propane replacement.

Originally founded as a family business in Texas in 1938, Academy has grown to 260 stores in 16 contiguous states. The firms The product range focuses on the key categories of outdoor, apparel, footwear and sports and leisure through both leading national brands and a portfolio of 20 private labels that go far beyond traditional sporting goods and apparel offerings.