Tribune News Service
Vijay C Roy
Chandigarh, October 3rd
As the country’s tourism sector tries to rebuild from the Covid pandemic, vacationing in a caravan or motorhome has captured the imagination of Indian travellers. According to travel planners, the camping segment is growing rapidly and has significantly increased its market share over the past 24 months.
Camping trailers or RVs, once considered post-retirement endeavors, are now the hotels on wheels and are considered one of the safest travel alternatives, allowing travelers to enjoy the great outdoors at their own check-in and check-out schedule. off, at a safe and hygienic distance.
According to tour operators, most camping opportunities are in the north, followed by the south and west. In the north, Himachal Pradesh and Uttarakhand are popular states for camping, while in the south, Karnataka and in the west, Maharashtra and Gujarat are the most visited states.
“Despite restrictions, camping activity is increasing in the north, particularly driven by youth. We see a great opportunity in this segment in the near future. Improved road connections and the availability of cellphone coverage have helped drive change,” said Gagan Sachdeva, owner of IV Holidays.
Second, today’s youth, families and millennials are looking for more customized and curated vacations that aren’t limited to the isolated enclosure of a hotel room or vacation spots listed on websites. They want a unique adventure, a road trip that they can enjoy on their terms and in their time.
“Camping culture is on the rise, which is evident from the demand we are seeing. While imported caravans and motorhomes are hired out across India, our camper trailers are the only ones designed, manufactured and sold globally,” says Fatehgarh Sahib-based Bullston founder and owner Harjit S Rai, who has lived in Italy and the USA and was a show jumper and entrepreneur himself.
On his return to India he started making horse trailers for their safe transport but during the Covid period he noticed a trend – how people longed to travel but at a safe distance, new unexplored places and back to nature . So he began designing and developing bumper-pull camper trailers, among several other trailers, including utility, farm, haulage, and equestrian trailers.
These under 700kg beauties come equipped with a queen-size bed, charging stations, solar panels, rooftop tent option, kitchenette, shower area and an impenetrable steel body with a wood finish.
Foresee a huge opportunity
Despite restrictions, camping activity is increasing in the north, particularly driven by youth. We see a great opportunity in this segment in the near future. — Gagan Sachdeva, owner, IV Holidays