Janesville sees out of doors recreation business enhance, together with remainder of state


Wisconsin had a record year when it comes to the outdoor recreation industry, and Janesville is following suit.

Christine Rebout, executive director of the Janesville Area Convention & Visitors Bureau, says they’ve seen a lot of growth in the outdoor recreation space, and when they did their rebranding in 2018, they wanted to highlight all of the great outdoor options that Janesville has to offer Has.

Rebout says people may have found a new passion for the outdoors and outdoor activities because of the pandemic, and they’ve carried that passion into the next year and it’s sparked a boom in the industry.

Wisconsin’s outdoor recreation industry contributed $8.7 billion to the state’s GDP, an increase of 14.1%.