RACINE, Wis., April 28, 2022 (GLOBE NEWSWIRE) — Johnson Outdoors, a leading global innovator of outdoor recreation equipment and technology, and the National Wildlife Federation, America’s largest and most trusted conservation organization, join forces to advance natural resources and conservation by creating the Clean Earth Challenge. The challenge will call on millions of individuals, families, students, teachers, environmentalists and leaders to get outside and take simple conservation actions to improve the health of the planet by collecting 1 million pieces of trash.
“Our commitment to leaving the planet better than we found it has always been at the core of Johnson Outdoors and our family of brands. Now more than ever, it’s important that we work with partners like the National Wildlife Federation, as well as our consumers, to ensure our natural spaces are healthy and thriving for us and generations to come,” said Helen Johnson-Leipold, President and CEO of Johnson Outdoors .
“Cleaning up the litter and pollution that has contaminated our precious natural resources is critical to protecting human and wildlife health,” said Collin O’Mara, President and CEO of the National Wildlife Federation. “By taking collective action on such a large scale, we can work together to right the mistakes of the past and give wildlife the opportunity to thrive in our rapidly changing world. We are thrilled to be working with Johnson Outdoors and can’t wait to see the benefits this challenge will have on our country’s incredible wildlife and the habitats they call home.”
The goal of the Clean Earth Challenge is to advance the restoration and resilience of the country’s greatest natural resources — the land and water that nourish people, wildlife and the planet. The challenge inspires collective conservation action to clean up pollution and improve ecosystem health.
To get involved:
- Join the challenge at: www.cleanearthchallenge.com
- Go out. Remove trash and debris. Encourage others to get involved.
- Track your progress. Measure your impact. Download the Litterati app. Available in the Apple Store, Google Store or at: www.cleanearthchallenge.com
- Track actions and report results at: www.cleanearthchallenge.com
About Johnson Outdoors
JOHNSON OUTDOORS is a leading global innovator of outdoor recreation gear and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of successful, consumer-preferred brands across four categories: watersports, fishing, diving and camping. Johnson Outdoors iconic brands include: Old Town® canoes and kayaks; Ocean Kayak™; Carlisle® paddle; Minn Kota® fishing motors, batteries and anchors; Cannon® downrigger; Humminbird® marine electronics and charts; SCUBAPRO® diving equipment; Jetboil® outdoor cooking systems; and Eureka!® camping and hiking gear. For more information, visit: www.johnsonoutdoors.com
About the National Wildlife Federation
Founded in 1936, the National Wildlife Federation is America’s largest and most trusted grassroots conservation organization with 52 state and territory member organizations and more than six million members and supporters, including hunters, anglers, gardeners, bird watchers, hikers, campers, paddlers and outdoor enthusiasts all stripes. The Federation’s mission is to unite all Americans to ensure wildlife thrives in our rapidly changing world through programs focused on wildlife conservation, habitat and waterway restoration, expansion of outdoor Ways to connect children with nature and tackle the causes and consequences of climate change. Visit the National Wildlife Federation’s media center at NWF.org/News.
Contact: Allison Kitzerow, Johnson Outdoors, [email protected], 262-631-6731, Anna Vecchio, National Wildlife Federation, [email protected], 202-797-6662