Join with outside through DNR social channels | Iron River Publications, Inc..

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LANSING – Like most organizations that started out on social media more than a decade ago, the DNR took its first step on Facebook. Some employees even remember the excitement of reaching 10,000 followers – a huge milestone at the time.
Today, the department’s online presence has grown on Instagram (48,000 followers), Twitter (40,000 followers), YouTube (9,000 subscribers) and Pinterest (5,100 monthly viewers). And this DNR Facebook page? It is now over 238,000 followers
The DNR has grown socially from simple informational posts to livestream tours of state fish hatcheries and Q&A sessions with wildlife and fish biologists and conservation officers, as well as numerous short videos telling the story of Michigan outdoor recreation.
“Our social media presence was even more important in 2020 when people became increasingly anxious to find outdoor spaces to spread out and just relax,” said Tyler Czarnopis, DNR’s social media coordinator .
“Because of our strong social connections, we were able to help people find nearby state parks, state forests, hiking trails, hunting and fishing opportunities, and many other resources that were helpful in managing life during the pandemic.”
The DNR’s social accounts (67 total, including dozen of individual state park Facebook pages and a state park Instagram feed) are among the most active in the state government. According to Czarnopis, the DNR receives over 75,000 messages per year through the department’s social channels.
“Looking ahead, we will continue to rely on our social channels in 2021 as the DNR celebrates its centenary,” said Czarnopis.
“Check out our platforms to view centenary stories, programs and events, as well as creative opportunities to safely celebrate and learn about Michigan’s amazing natural and cultural resources.”
Connect to all of the DNR’s social platforms using the links above or at Michigan.gov/DNRSocial. You can also find social links for the Michigan History Center and Mackinac State Historic Parks.