Leupold Sells Redfield Model to Academy Sports activities + Outdoor


BEAVERTON, ore., April 13, 2021 / PRNewswire / – Leupold & Stevens, Inc., provider of the world’s toughest, lightest, and clearest sports optics, is pleased to announce the sale of the Redfield brand to Academy Sports + Outdoors (“Academy”) (NASDAQ: ASO).

“The sale of Redfield to Academy Sports + Outdoors is part of our ongoing strategic focus on the Leupold brand,” he said Bruce Pettet, President and Chief Executive Officer of Leupold & Stevens, Inc. “We will continue to make the world’s best performance optics for the elite outdoor athlete.”

The sale includes the trademark rights for the sports optics brand Redfield. In future, Academy will develop and sell high-quality sports optics exclusively for Academy Sports + Outdoors under the Redfield brand. Leupold will continue to support the warranty obligations for all previous purchases of Redfield optics.

Redfield will be added to the Academy’s portfolio of exclusive brands, which already include outdoor brands such as Magellan Outdoors, Monarch, H2O Xpress and Game Winner.

Academy is a leading retailer of sporting goods and outdoor recreation in the United States. Originally founded as a family business in 1938 TexasThe academy has grown to 259 stores in 16 contiguous states.

The Academy’s mission is to provide “Fun For All” and accomplish that mission with a localized merchandising strategy and value proposition that create a strong connection with a wide range of consumers. The Academy’s product range focuses on the key categories of outdoor, clothing, shoes and sports & leisure, which go far beyond the traditional range of sporting goods and clothing. More information is available at www.academy.com.

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Founded in Oregon More than a century ago, Leupold & Stevens, Inc. is a fifth generation family company that designs, machines and assembles its riflescopes, mounting systems, tactical / gold ring spotting scopes and performance goggles in the United States United States. The product lines include rifle, pistol and spotting scopes; Binoculars; Rangefinder; Assembly systems; and optical tools, accessories and pro equipment.

Leupold & Stevens, Inc., P.O. Box 688, Beaverton, OR 97075-0688, USA
Telephone: (800) LEUPOLD or (503) 526-1400 • Fax: (503) 352-7621 • www.leupold.com

SOURCE Leupold & Stevens, Inc.


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