Marketing campaign advocates treating open air like ‘Grandma’s Home’


With the ever-growing population of residents and visitors, Discover Kalispell has launched a new campaign to promote responsible recreation in the Flathead Valley – with the call, “Treat it like Grandma’s house.”

“We simply mean that you need to be kind, mind your manners, clean up after yourself, follow the rules, be patient and leave things better than you found them,” the campaign reads. “Grandma and Montana don’t like a messy house.”

“People went a little deaf when they heard the words ‘responsibly recreate,’ so we thought, ‘We need to shake it up and get people’s attention back,'” said Diane Medler, executive director of Discover Kalispell .

“When we introduced this new approach, the response we received was overwhelming,” she continued. “We’ve found that our audience appreciates this angle because it’s relatable, easy to understand, and attention-grabbing.”

Kalispell is now the fastest growing microstate in the US and Flathead County is the state’s fastest growing county according to the US Census Bureau. Therefore, the campaign focuses on reminding not only visitors but also residents to rest responsibly.

“It’s really important to us to be good stewards of the community and to take a community-centric approach to all of our promotions and initiatives,” Medler said.

In addition, Discover Kalispell advocates safe recreation practices by checking weather and forecast conditions, having an emergency backup plan, and being alert for bears.

Visitors and local residents should also apply the principles of leaving a mark by reviewing fire restrictions, cleaning watercraft to prevent invasive species, and unpacking rubbish or litter.

Discover Kalispell’s website, committed to leaving places better than those seeking relaxation found them. It also advocates showing appreciation for Kalispell’s recreational areas.

“We all have a responsibility to do everything in our power to preserve the outdoor places we love,” the website reads. “Volunteer, donate and support nature.”

“It is also important for us to reach a certain number of visitors so that they are better informed before they come here and maybe they will think twice and remember to be kind and patient when they are here. That’s the ultimate goal,” Medler said.

To learn more about the Discover Kalispell initiative, visit