Native operating retailer makes strides in increasing out of doors gear and environment

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14’er Outdoor and Running Emporium owner Nate Grivy stands alongside the shop’s growing selection of running shoes.
James Neton/Craig Press

After serving in the military and 20 years working as a diesel vehicle technician and service coordinator, Nate Grivy’s life changed when his wife, Brandy, gave him a book about finding his perfect day.

The result was a new direction and awareness combined with his passion for running. This resulted in The 14’er Outdoor and Running Emporium in January 2022.

“I really enjoy what I do, so it’s not like a job anymore,” Grivy said. “I use this place as a vehicle to connect with really cool outdoor guys and share experiences, and I have really good gear, really good shoes, really good things to offer to the community.”

Since opening at 424 Russell St., just south of Mountain West Insurance, The 14’er has added several other branded products, a protein drink and a coffee bar, and expanded its product line beyond running shoes.

The 14’s recently added Altra and the ever-popular Brooks running shoes to expand their original line of shoes from the Topo, inov-8 and Saucony brands.

“We’ve tripled our offering since opening,” Grivy said.

As well as running shoes, Grivy has added a growing range of outdoor hiking and camping gear such as Osprey backpacks, Big Agnes sleeping bags, Eureka gear, Jet Boiler water heaters and Kelty gear.

“We want you to have quality options, and I’m taking the time to familiarize myself with everything in the business,” Grivy said. “To me it’s just fascinating, so it’s not really a chore to learn all those things. I really want to know so I can help you with the best equipment for your application.”

In addition to more outdoor gear, Grivy is working to introduce multiple brands of soccer and football cleats, as well as basketball and volleyball shoes for middle and high school athletes.

Additionally, Grivy’s goal is to add some hunting boots and undergarments for hunters. However, COVID and the resulting supply chain issues have hampered some of that expansion.

“The biggest struggle for us was just acquiring the brand,” Grivy said.

Thankfully, these issues have resolved themselves over the past few months.

Shopkeeper Nate Grivy stands in The 14’er alongside some of the new brands that have recently launched, including some that have been difficult to source.
James Neton/Craig Press

The Grivys also want The 14’er to be a place where like-minded outdoor enthusiasts come together, share stories of their adventures and make friends. To further this idea, they recently added a range of coffee and protein shakes.

Eight different protein shakes are on the menu, all creatively named after a Colorado 14. The themed shakes not only satisfy the appetite, but are also packed with ingredients that make cyclists fit for a long bike tour.

Grivy shared a sample of Mount Massive, a blend of Power Greens, pear, almond milk, vanilla protein, almond butter, coconut oil, and agave.

As Craig tries to develop his leisure economy, the Grivys advance and establish their shop.

“My vision for this place is that it’s going to be a household name in the next five to 10 years,” Grivy said.

In a world of impersonal online sales, The 14’er is committed to getting people the right shoes and gear, helping people get active, and keeping people motivated through a sense of community.