New Legal responsibility Insurance coverage bundle launched for out of doors journey, recreation and tourism actions



Affinity Insurance Brokers has announced the launch of a new outdoor adventure, leisure and tourism insurance package.

Affinity Insurance Brokers (AIB), an Aon company based in Cheltenham, a suburb of Melbourne, is a leader in the outdoor industry, a position strengthened by a new partnership with global insurance professional Beazley.

Part of Aon’s Affinity division, AIB has provided specialist support to the equine, sporting and leisure industries for 18 years, providing innovative industry insurance and risk management solutions.

After nearly 12 months of work on an industry-specific liability product, Affinity Insurance Brokers and Beazley Underwriters have entered into a $20,000,000 bond agreement, thanks largely to support from outdoor industry bodies including Outdoor Council of Australia, Outdoors NSW and ACT and Outdoors Viktoria.

Lisa Henderson, Managing Director of Aon’s Affinity business in Australia, said: “Partnering with Beazley allows us to continue to support our customers and grow this market by delivering a bespoke, direct and connected experience, driven by the team’s more experienced Outdoor and insurance brokers supported by Affinity Insurance Broker are leisure brokerage professionals. “

The new liability product will provide an event-based formulation for the outdoor education, tourism, adventure activities, caravan parks and campground sectors whose activities fall under existing accreditation schemes and/or the Australian Adventure Activity Standards (AAAS).

Initially, Affinity Insurance Brokers limited access to the new system to renewals for their existing clients.

Paul Davenport, Client Director of Affinity Insurance Brokers, stated: “Our commitment is to our clients and to the long-term future of the outdoor industry, to ensure competitive and sustainable insurance solutions in a traditionally difficult-to-place market.

“Our new relationship offers expanded underwriting capabilities, improved claims support and finally some stability for this market segment.”

To address the key operational risks associated with the outdoor industry and to ensure the long-term sustainability of the portfolio, Affinity will focus on a customer-facing business model while continuing to work with key third-party brokers to renew existing placements.

The liability insurance solution is based on robust risk management frameworks supported by existing industry accreditation systems. Additionally, the insurer is building on a new education initiative, available in July 2022, that will focus on key operational risks associated with many of its activity-based businesses, including:

  • Recognized qualifications of staff/training/induction/supervision
  • maintenance and inspection
  • work instructions
  • Incident management and emergency response
  • risk assessments
  • On-site inspections by third parties
  • Activity Specific Accreditations

Developed in partnership with Outdoors NSW and ACT, the pilot education program will address the needs of a range of stakeholders including landowners (private and park authorities), schools and state education authorities, insurers, workers and consumers.

Lori Modde, Chief Executive of Outdoors NSW and ACT and Board Member of the Outdoors Council of Australia, commented: “It was becoming increasingly clear that the outdoor industry needed to be at the forefront of benchmarking its processes in order to give its stakeholders confidence and assurance when it came to risk management to enter and operations.

“This program is part of a larger strategic process that will result in working with current and new accreditation systems that provide long-term insurance protection to the industry. I am confident that we are moving in the right direction for the industry and thank Affinity for supporting this initiative.”

Greg Shallard, Specialties Client Manager at Affinity Insurance Brokers added: “We are delighted with this initiative, Australia has many quality operations but historically while there have been various codes of practice there has not been a robust framework for key stakeholders to benchmark activity providers against.

“The main goal of our support is to recognize the quality providers in the industry and raise the overall standard to ensure participants are offered a safe and enjoyable experience, with the additional result of creating a sustainable insurance environment for businesses.”

The new outdoor adventure, leisure and tourism insurance has been available since May 1st.

For more information call 1300 130 535 or visit

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