New video marketing campaign from Ramblers Scotland urges accountable tenting

0
68

Natalie Erskine and Fix This Window on the set at Craigmead in Fife.

The Cairngorms National Park Authority is one of several groups championing a video campaign to support responsible camping this summer.

Ramblers Scotland has launched its biggest ever video campaign to encourage beginners to enjoy responsible days outdoors in the busy summer ahead.

The charity has teamed up with key partners and a diverse panel of young co-producers to create a series of irreverent videos starring BBC The Social’s Natalie Erskine and young Edinburgh comedy outfit Fix This Window.

The #RespectProtectEnjoy movies will be promoted on TikTok, Snapchat and Instagram during the warmer months to offer a gentle encouragement to young adults:

Use stoves, not fires or disposable grills

Leave no trace

Prepare for the busyness by having a plan B

The campaign started just before the first bank holiday in May and the videos have already been viewed more than 850,000 times.

The campaign is also supported by VisitScotland, NatureScot, John Muir Trust, Forestry and Land Scotland, Cairngorms National Park Authority and Loch Lomond & The Trossachs National Park Authority.

Brendan Paddy, director of Ramblers Scotland, said: “Having booming numbers of people visiting Scotland’s great outdoors is exciting for our economy, our health and our happiness, but at busy times this can put pressure on our popular hotspots.

“That’s why we’re running our most ambitious video campaign ever to help the next generation to leave no trace and abide by the Scottish Outdoor Access Code.

“With so many beginners benefiting from going outdoors, it’s important that we support people in leaving no trace. The excellent early viewership figures suggest that these videos are already helping to educate this new, younger audience of outdoor enthusiasts about responsible stewardship of nature.”

Natalie Erskine and Fix This Window film in Craigmead in Fife.Natalie Erskine and Fix This Window film in Craigmead in Fife.

A diverse panel of young adult co-producers was involved in every step – from planning the videos and choosing the platforms, to refining the scripts and acting as extras.

Natalie Erskine, who can currently be seen on BBC Scotland’s hit comedy show May Contain Nuts, said: “I had so much fun filming these videos! we wanted to promote will remain in people’s minds. Scotland’s landscape is truly special and we must respect it.”

Ramblers Scotland is hoping to build on the success of a wild camping film it produced with social media influencer Jarad Rowan last year. It has been viewed more than 300,000 times and won a UK award.

This year’s videos were produced by Heehaw Film Agency and filmed in Craigmead car park courtesy of the Fife Coast & Countryside Trust.

Would you like to reply to this article? If so, click here to submit your thoughts and they can be published in print.