OEDIT to Host Second Outside Recreation Digital Commerce Mission to Canada


DENVER – The Colorado Office of Economic Development and International Trade will host a virtual trade mission to Canada in June that will focus on growing the state’s outdoor leisure industry.

During the month, companies learn more about the Canadian outdoor leisure market and participate in one-on-one meetings with potential buyers and partners.

“The new reality of online virtual trade shows means that Colorado companies can present more vendors and companies than individual trade shows that vendors may not have attended in person,” said Michelle Hadwiger, Director of Global Business Development at OEDIT. “We look forward to the new business and export opportunities this event offers.”

Nathan Fey, director of the Colorado Outdoor Recreation Industry Office, added, “Outdoor recreation is an integral part of Colorado’s economy and our quality of life. The outdoor leisure economy accounted for 2.1% or $ 459.8 billion of U.S. GDP in 2019. In Colorado, that number rises to 3.1% of Colorado’s GDP and supports nearly 150,000 jobs in our state. The presence of our Colorado-based manufacturers in international markets is having a real impact on Colorado’s outdoor economy, supporting good jobs and strong local communities. ”

Eight Colorado companies have joined the virtual mission to further expand their brands in the Canadian market:


High in the Colorado Rockies, Bishop designs and manufactures Telemark bindings and skis. The original model debuted in 2001. Coveted by hardcore telemark skiers, Bishop’s precision-engineered bindings have withstood the most extreme ski conditions and have continued to perform well. We are a team that combines a love for innovative design and playing in the mountains.

Cusa tea and coffee

Jim Lamancusa launched Cusa Tea in 2017, single-serving packs of organic crystallized tea. Fast, packable, and tasty, Cusa Tea & Coffee is perfect for hectic mornings, business trips, outdoor outings, or whenever you need a little boost or calming refreshment, hurry up. In the past year, the product was picked up from numerous retailers and is available in around 750 shops.

FishSki regulations

Fishski logo

Rob and Tania met in college and have since traveled the country and world in search of great adventure and interesting food. A few years ago they settled in Mountain Southwest, where fly fishing, skiing, and chilli abound. FishSki Provisions was founded as an opportunity to share their passion for mountain Southwest food, fly fishing and skiing. They are called FishSki because more than 3% of their sales are used for nature conservation or recreational access projects that protect or improve local fishing and ski resources. They hope their foods inspire customers to eat more adventurous and be more adventurous. FishSki is based in Boulder, Colorado.

Grass sticks

Grass sticks

Grass Sticks is based in Steamboat Springs, CO, where it was founded in a garage in 2014 by engineer turned ski bum / coach / instructor Andrew Beckler. When skiing more than 100 days a year, we were fed up with our ugly, bent, kinked and broken sticks. There’s no reason to throw away 3 pairs of sticks per season so we set out to create our own. They develop ski poles and bamboo paddles.


Trango logo

Trango’s ethos is to pursue what you love and encourage others to do the same. They believe that no matter what discipline you are in and what skill level you are at, you are a climber. The company is passionate about developing innovative, solution-oriented products that help climbers practice their favorite sport. Each Trango product fulfills a specific need in the modern climber’s quiver. Trango is based in Lafayette, Colorado.

Punkshun clothing

Phunkshun logo

Phunkshun Wear was officially founded in 2011 and has been making our products in the Rocky Mountains since day one. Originally designed to meet the needs of ski and snowboard instructors, Phunkshun Wear continues to produce items that will withstand winter weather conditions and protect you from the elements.

Tools for trails

Backslope tools

In 2012, two colleagues in the outdoor recreation industry complained that there wasn’t a single source of high quality, durable tools for building trails. Tools For Trails was born after years of sourcing tools from a range of vendors for various trail building projects. On the drive home from a road trip in New Mexico, the two boys decided it was time to create an online shop for all the project tools available from a single source, to narrow down the wide range of trail building tools to just the bare essentials.


sportea logo

SPORTea® is a high-performance drink for active people who are looking for a nutritious alternative to coffee, lemonade, alcohol and sugary “sports drinks”.

About the trade mission

The virtual trade mission is part of a new series that OEDIT will host to give companies the opportunity to network without travel and to further expand and explore international exports. If you are interested in future Virtual Trade Missions, please contact Katie Woslager for more information.