Out of doors recreation firm Yonderlust is launching an app and a Durham retail area

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The Yonderlust room under construction at 109 N. Gregson St. in Durham. Photo: Zachery Eanes/Axios

A new cafe and outdoor leisure company sets up a retail store near Brightleaf Square in downtown Durham.

Driving the news: Yonderlust will open at 109 N. Gregson St. as early as next month, owner Kit Linton tells Axios. The company is also releasing a mobile outdoor app to help users find nearby trips.

  • Linton, a former IBM executive, and his wife Sonya renovated the Gregson Street building last year.
  • The original building dates from 1930 and last housed a restaurant until 2009. The conversion added retail space and four apartments to the upper floor.

Details: Yonderlust launched its outdoor recreation app this month.

  • The app aims to guide budding outdoor adventurers and provide itineraries, checklists and maps. The app is free but has some premium features.
  • So far, the company has created 200 self-guided trips on the app and plans to add more trips. Many of the first trips were to places in North Carolina.

What you say: “The concept,” Linton said, “is that there are a lot of outdoor retailers out there, but they often fail to get people where they’re going.”

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