The national event for outdoor and winter sports will be postponed from January 2024 to November 2023 and renamed Outdoor Retailer Winter
The new conference plus on-mountain experience starts in January 2024 and is aligned with the winter sports market – The Summit by Outdoor Retailer
The national Outdoor Retailer Summer Event remains in June alongside the new consumer festival Outdoor Adventure X
SAN JUAN CAPISTRANO, Calif. – (November 17, 2022) – The outdoor retailer announced a new format in its approach to serving the outdoor and snow sports markets. By introducing new events and rescheduling future dates, Outdoor Retailer will provide the industry with more opportunities to engage in the timeframes that best support the industry. The new format will be:
January 2023: The Outdoor Retailer Snow Show will be held January 10-12, 2023 at the Calvin L. Rampton Salt Palace Convention Center and the new Hyatt Regency Salt Lake, with the addition of The Summit by Outdoor Retailer mountain experience on January 9. 2023 at Brighton Resort;
June 2023: The Outdoor Retailer Summer national business-to-business commerce event stays at the Salt Palace in June ahead of the summer shopping season, with the new Outdoor Adventure X (OAX) consumer festival taking place at the Snowbasin Resort the weekend before;
Coming November 2023: The national winter business-to-business commerce event will be renamed Outdoor Retailer Winter and move to the Salt Palace in early November for the start of the seasonal sales cycle;
Launching January 2024: The Summit by Outdoor Retailer expands into a new multi-day leadership conference featuring an immersive winter experience on the mountains, rescheduled to late January and converging with Winter Sports Market, the trade event hosted by the Specialty Buying Group of Snowsports Merchandising Corporation (SMC) , reconciled ) and Sports Specialists Ltd. (SSL).
Over the next five years, 2023-2027, outdoor retailer events will be held in Salt Lake City and County, beginning with the Snow Show on January 10-12, 2023 at the Salt Palace. Neighboring mountains and outdoor areas become destinations for experiential and consumer programs. All future dates can be found at outdoorretailer.com.
“We are evolving the Outdoor Retailer format and creating new, unique ways for brands to engage with their business needs and goals,” said Marisa Nicholson, senior vice president and show director of Outdoor Retailer. “These changes are based on feedback we’ve received from brands, retailers, agents and suppliers, all working on previous product dates. So we are transforming to ensure we provide the most relevant platform to showcase products and do business. The outdoor retailers Winter and Summer are now both at the start of their respective sales seasons and are able to capture the larger buying/selling Support sales ecosystem.
“In addition, a new event, The Summit by Outdoor Retailer, will offer upscale education and conversations. Through a renewed partnership with SMC and SSL, The Summit now aligns with the winter sports market to create a more efficient industry calendar and new avenues for customer engagement,” continued Nicholson. “We look forward to expanding our cornerstone events, into timeframes that the industry needs and provide more meaningful opportunities for the community to connect.”
With the move to November, outdoor retailer Winter is now serving the industry in advance of the fall/winter sales season and better supporting the marketplace’s buy and sell cycle and earlier deadlines. This trade-focused event brings manufacturers together with retailers and media, providing efficient ways to showcase products, make informed decisions, build relationships and discover the breadth of what’s new in the industry. Outdoor Retailer Winter takes place at the Salt Palace Convention Center with the annual Outdoor Retailer Innovation Awards presented during the event to celebrate industry advancements in equipment, manufacturing and services.
“Winter Sports Market (WSM) is excited to partner with Outdoor Retailer to create the best possible winter shopping experience for the winter sports industry,” Gary Fleming, President of Snowsports Merchandising Corporation (SMC), and Tyler Lockard, President of Sports, shared with Specialists ltd (SSL). “Our winter show was a great success and we will continue it in Salt Lake City in January. We are delighted that Outdoor Retailer will be hosting a show in early November and our groups are fully supportive of this. This affects apparel buying schedules and will allow our buyers to be in one place at the right time.”
The Summit by Outdoor Retailer will debut in January 2023 as an expanded demo featuring guided snowsports activities and hands-on gear testing at Brighton Resort, Utah. Beginning in 2024, The Summit will expand into a multi-day leadership conference held annually in Salt Lake, featuring keynote speakers and educational programming, workshops and strategy sessions, advocacy and networking, and direct consumer engagement opportunities. The immersive winter experience on the mountain remains part of the event, offering more meaningful opportunities for the industry to network, try new gear and encourage creativity in the snow. Through a renewed partnership, the annual Winter Sports Market, a shopping group event for invited retailers held at Salt Palace, will be hosted alongside The Summit to provide more business opportunities and an enhanced shopping experience for the industry.
“We are equally excited to support The Summit and the mountain experience that Outdoor Retailer will be offering ahead of WSM,” added Fleming and Lockard. “This will be one of the few opportunities to test products before order deadlines, and Salt Lake is a great place to do all of that.”
Outdoor Retailer Summer stays at Salt Palace in June and will kick off the spring/summer sales cycle. Also dedicated to retail, the summer event will meet the needs of brands and retailers when introducing products and the annual Outdoor Retailer Inspiration Awards will recognize people and organizations making a difference in the industry. Taking place over the weekend leading up to Outdoor Retailer Summer at Utah’s Snowbasin Resort and Pineview Reservoir, the new adventure festival Outdoor Adventure X will offer brands and retailers the opportunity to connect directly with consumers and get a first-hand look at how how people of all ages live experience nature. Additionally, the Outdoor Retailer Summer will unite the industry around advocacy programs through initiatives created by the Business With Purpose working group, including an introductory tour and stewardship projects.
Attendees and exhibitors at the upcoming Outdoor Retailer Snow Show, January 10-12, 2023 at Salt Palace, can get a first look at the venues and experiences planned for the future. The Summit by Outdoor Retailer takes place on Monday 9th January 2023 at the Brighton Resort and Solitude Nordic & Snowshoe Center and offers professionally curated winter sports activities and guided courses for retailers and media. The new Hyatt Regency Salt Lake will host keynote training sessions and luncheon sessions along with an expanded media preview and the Innovation Awards. Participants also have access to discounted lift tickets to nearby Cottonwood Canyons ski areas and experience all that’s new in Salt Lake.
Brands interested in engaging with the Outdoor Retailer industry through exhibits, experiences, advocacy programs, sponsorships, speaking engagements and more at a future event may contact an Outdoor Retailer Account Executive. The exhibitor list and floor plan are live for the Snow Show and sales are ongoing for The Summit and Outdoor Adventure X.
The Snow Show training and event schedules are also available and are packed with ideas, inspiration and networking opportunities to support businesses and the industry. Participants can register at outdoorretailer.com and access accommodation options
About outdoor dealers
Outdoor Retailer, the largest US business event for the outdoor industry, brings together retailers, manufacturers, industry representatives and media to drive the business of outdoor recreation, publications, product demonstration events, media events and web-based business solutions. Outdoor Retailer Shows provide platforms for important personal business initiatives, range previews, innovations, product launches, networking and retailer education. Visit outdoorretailer.com for more information.
Emerald is a leader in building dynamic, market-centric business-to-business platforms that integrate live events with a wide range of industry insights, digital tools and data-driven solutions to create uniquely rich experiences. As true partners, at Emerald we strive to build our clients’ businesses by creating opportunities that inspire, surprise and deliver breakthrough results. Hosting over 140 events each year, our teams are creators and connectors deeply immersed in the industries we serve and committed to supporting the communities in which we operate. Visit www.emeraldx.com for more information.