Outside Recreation is a Unifying Drive Throughout Purple and Blue States


Incline Village, Nevada – Tue confluence of statesa coalition of 16 states with government agencies dedicated to growing outdoor recreation opportunities and the outdoor recreation economy will host an annual concurrent conference Outdoor Media Summit for the second year thanks to the support of REI Co-op, the VF Foundation, the Outdoor Industry Association and the Outdoor Recreation Roundtable. Both conferences will be held October 30-November 1, 2022 at the Hyatt Regency Lake Tahoe Resort and Spa in Incline Village, Nevada.

Co-hosting these two conferences will allow visionary government outdoor recreation leaders to come together with leading outdoor brands and media to find solutions to their toughest outdoor recreation challenges and other areas of collaboration on the future of recreation explore.

“Many of the most important conversations related to outdoor recreation and protecting public spaces are happening at the state level,” said Colin Robertson, administrator of the Nevada Division of Outdoor Recreation and 2022 chair of the Confluence of States. “Partnering with the Outdoor Media Summit gives world leaders the opportunity to shape and share messages with influential media outlets across the country.”

On day 3 At the Outdoor Media Summit, heads of state will host roundtables with media and brand participants to help troubleshoot some of the most pressing priorities and challenges facing each state’s outdoor recreation office. At the end of the session, leaders share their table’s solutions with the whole group.

“Outdoor recreation is the lifeblood of communities across the country and provides significant economic, public health and conservation benefits,” said Tom Bugert, director of state and local government affairs at REI. “States with outdoor recreation offices have champions fighting every day to protect the places we love and ensure all communities can benefit from time outdoors.”

The Confluence of States Coalition is a bipartisan alliance of state agencies for outdoor recreation that brings outdoor recreation to the political table. In January 2018, the Confluence Accords were drafted, a document formally launching the Confluence of States coalition. By signing the Confluence Accords, states are cementing their reputation as champions of a healthy outdoor leisure economy and joining a vibrant group of like-minded people working to advance that mission. The coalition offers its members networking, professional development, funding advice, annual summits and more.

Outdoor Media Summit is the educational conference for media and marketing professionals in the outdoor industry. For two and a half days, over 150 leading outdoor media and brands will participate in keynotes, breakout sessions and group activities to stay ahead of digital publishing trends. This year’s conference will be held October 30-November 1, 2022 at The Hyatt Regency Lake Tahoe Resort in North Tahoe, Nevada. For more information, see:

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