Plant-based wellness brand PlantFuel is working with the largest sporting goods retailer in North America to integrate them into its new store experience
MISSISSAUGA, Ont., May 19, 2022 /PRNewswire/ — PlantFuel Life Inc. (CSE: FUEL) (OTC: PLFLF) (FSE: BR1B) (“PlantFuel” or the “Company”) is the science-based, plant-based wellness company to announce its partnership with DICK’S Sporting Goods and its House of Sport in-store retail experience stores, which will hit shelves in June 2022.
DICK’S Sporting Goods (aka DICK’S), a Fortune 500 company headquartered in Pennsylvania, is the largest sporting goods retailer in North America and operates more than 850 stores. In 2021, DICK’S began opening concept stores called DICK’S House of Sport, interactive in-store experiences designed to encourage shopping at destination. House of Sport stores feature 17,000 square feet of outdoor turf and running tracks, climbing walls, batting cages, golf club simulators, putting greens, health and wellness centers for recreation and well-being, and consolidated service areas for glove break-ins, lacrosse stick stringing and for repairing bicycles.
PlantFuel was developed by athletes, formulated by doctors and clinically proven for optimal performance. PlantFuel is a premier plant-based health and wellness company founded by former NFL player and serial entrepreneur Brad Pyatt. Beginning in late May, PlantFuel will be featured in DICK’S House of Sports locations at their health and wellness centers launching in June 2022. Some of the first PlantFuel products to be available at DICK’S Sporting Good include:
- All-in-one nutrition with 20g of complete plant-based protein plus 29 fruits and vegetables plus clinically studied Wellmune® beta-glucan for immune health to provide you with complete nutrition on the go. chocolate and vanilla.
- Performance Protein delivers 20g of complete, plant-based protein with added vegan fermented BCAAs like InstAminos® and PeakO2® Performance Mushrooms. chocolate and vanilla.
- All-in-one pre-workout with unique patented 3DPump-Breakthrough™ with vegan fermented citrulline, glycerin and amla fruit extract to support exercise performance, recovery and nitric oxide; along with 250mg of Purcaf® Organic Caffeine plus 85mg of Dynamine® to increase perceived energy and alertness. Fruit punch, watermelon and blue raspberry.
- All-in-One Recovery features vegan fermented BCAAs like InstAminos® with essential amino acids like vegan Amino9® plus vegan vegan fermented creatine and BetaPrime® to reduce muscle soreness and recovery time and optimize muscle protein synthesis. Blood Orange and Berry Breeze.
- Daily Immunity + Hydration with clinically proven ingredients Wellmune® to boost the immune system and Aquamin™ Calcified Seaweed to deliver superior hydration benefits. PlantFuel® Daily Immunity + Hydration is the proven choice to boost your daily active lifestyle. Citrus Burst, Tropical Punch and Raspberry Lemonade.
“DICK’S is at the pinnacle of sports retail and House of Sport represents the future of experiential shopping, so we’re honored to partner with such a forward-thinking company to continue to lead the plant-based health and wellness category,” said Brad Pyatt , CEO from PlantFuel.
This partnership with DICK’S advances PlantFuel’s strategic channel and distribution growth strategy, but also fits the brand’s lifestyle, combining true integrated experiences with premium products to create an authentic connection.
About DICK’S Sporting GoodsDICK’S Sporting Goods (NYSE: DKS) inspires confidence and excitement by personally equipping all athletes so they can achieve their dreams. Founded in 1948, the leading omnichannel retailer headquartered in Pittsburgh serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Field & Stream, Public Lands, Going Going Gone! and warehouse sale stores, online and via the DICK’S mobile app. DICK’S also owns and operates DICK’s House of Sport and Golf Galaxy Performance Center and GameChanger, a mobile youth sports app for planning, communication, live scores and video streaming.
About PlantFuel Life Inc. PlantFuel Life Inc. (also known as PlantFuel) is a science-based, plant-based wellness company led by successful entrepreneurs with extensive experience in consumer products, manufacturing, logistics and distribution. https://plantfuellife.com/
The Canadian Securities Exchange (“CSE”) has neither approved nor disapproved the contents of this press release. Neither the CSE nor its market regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this press release.
This press release does not constitute an offer to sell, or the solicitation of an offer to buy, any securities in the United States. The securities have not been and will not be issued pursuant to the United States Securities Act of 1933, as amended (the “US Securities Act ’) or any state securities laws and may not be offered or sold within the United States or to any US person unless registered under the US Securities Act and applicable state securities laws or unless an exemption from such registration is obtained.
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SOURCE PlantFuel Life Inc.
