February 8, 2022
The Ram Revolution is an exclusive insider program with fans of the Ram brand, inviting them to join the brand on its journey towards the new Ram 1500 electric pickup truck in 2024.
The Aries Revolution, including the Ramrevolution.com Hub, offers consumers a closer connection with the brand and its EV philosophy, meaningful updates with unique graphics and content, and an ongoing dialogue that includes the opportunity to contribute to the development of Ram EV trucks.
“Launched in 2009 as a standalone truck brand, Ram once revolutionized the pickup segment and is focused on doing it again with the best electric trucks on the market,” said Mike Koval Jr., CEO of Ram Brand One prepared statement. “Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way so we can collect meaningful feedback, understand their wants and needs and address their concerns…”
Ram also announced his Real Talk Tour. The series of year-long conversations with consumers will help the company better understand what the next generation of Ram trucks and vans must do to meet their needs.
“The Ram brand promise is based on our unique ‘Built to Serve’ philosophy, and our new Ram Revolution campaign takes it even further,” said Koval. “At Ram, we are designed to serve our customers by understanding and delivering exactly what they need and want from a Ram. Our next generation Ram solutions will be powerful and capable trucks that tow, haul, get the job done and always go the distance.”