Revolutionary e-commerce market targets Australia’s $24 billion caravan and tenting market


COMPANY NEWS: A new online marketplace targeting Australia’s burgeoning outdoor, caravan and camping market was launched today.

Powered by Marketplacer, the technology platform for global online marketplaces, was developed to meet the needs of an estimated $24 billion annual market segment with more than 800,000 registered caravans in Australia. At the start, the marketplace offers more than 2000 products from 15 suppliers.

The new website was designed and built by lifestyle industry leader Leisure-Tec Australia. CEO Paul Widdis said it would become an invaluable resource for thousands of people who regularly enjoy the nation’s natural wonders.

“We set up the marketplace in partnership with popular social media-based group Everything Caravan & Camping, which started back in 2014,” he said. “The group has more than 700,000 members across a range of platforms and has become the go-to destination for those seeking information, tips and recommendations.”

Structure of the platform

When it came to selecting an underlying technology platform for the new market, Widdis said his company was looking for a combination of flexibility, scalability and local support.

“We spoke to a number of existing Marketplacer users and quickly found that the platform had all the features and capabilities we needed,” he said. “From the signing of the contract to the launch of the website, our project was completed in just six months.”

Marketplacer’s platform gives individual vendors the ability to upload details of their product offerings to the site and provide real-time views of stock availability. Customers can quickly find the products they need and place orders for delivery.

Marketplacer CEO Jason Wyatt said the Everything Caravan and Camping portal is a fantastic example of how e-commerce is changing the way people search and buy goods. “It serves the needs of an enthusiastic and active community and will continue to grow for years to come,” said Wyatt.

future plans

Widdis said his company’s future plans include expanding the marketplace to include access to service providers and recommendations for everything from device maintenance to insurance.

“At present, finding suitable maintenance facilities and support for caravans and associated equipment can be a challenge,” he said. “Through the website, users can access everything they need and ensure their devices are always operating at peak performance.”

With more Australians choosing to holiday domestically due to the COVID-19 pandemic, Widdis said growth prospects for the outdoor, caravan and camping sectors remain very bright.

He said the new marketplace will also feature an Australian-made section to highlight locally made devices.

“This will help customers who want to support local businesses but may not know there are some,” he said. “It’s about helping people find and buy the products they need to enhance their outdoor experiences.

“We plan to rapidly increase both the number of items offered through the marketplace and the number of vendors offering them throughout 2022 and beyond.”

According to Widdis, Leisure-Tec Australia’s investment in the new site is a key part of the company’s growth plans.

“With Marketplacer, we now have a strategic technology partner who can support us in our future development and expansion,” he said. “We look forward to working together in the years to come.”

About Marketplacers

Marketplacer is a global Software-as-a-Service (SaaS) platform equipped with all the tools and features needed to quickly build successful and scalable online marketplaces. To date, Marketplacer has helped build and deploy over 100 marketplaces connecting over 13,000 businesses worldwide. The Marketplacer platform is designed to simplify growth, from implementing marketplace strategies such as drop-ship seller shipping, adding new categories or expanding assortment through third-party providers, to consolidating markets and introducing modern revenue models such as recurring memberships, enabling businesses to grow faster and beyond capital stock constraints.

Born and raised from the award-winning BikeExchange, the largest online marketplace for bikes of all types, founders Jason Wyatt and Sam Salter saw an opportunity to license the online software platform and apply it to new marketplaces. Marketplacer is responsible for creating online e-commerce solutions and business transformations for companies around the world. Visit for more information.

About Leisure-Tec Australia

Leisure-Tec Australia began trading in July 2018 and has since grown into a leader in the Australian lifestyle industry. As part of the Truma group of companies, Leisure-Tec sells the Truma, myCOOLMAN and Milenco brands. Engineered and designed in Germany, our innovative products allow our supporters to enjoy life off the beaten track with all the luxuries of home.

About Everything Caravan and Camping

Everything Caravan and Camping was the brainchild of Matt Sutton and Paula Williams and was founded in 2014. Since its inception, Everything Caravan and Camping has grown its outdoor lifestyle online network, where its several hundred thousand members draw on the collective expertise and resources of the community.


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