Rollick and Lightspeed Announce Strategic Partnership to Assist Recreation Sellers | Texas


Austin, Texas and HOFFMAN REAL ESTATE, Ill., September 16, 2021 / PRNewswire / – Rollick Inc., the leading provider of relationship technology to the marine, powersports and RV industries, and Lightspeed, the largest CRM and DMS provider in the leisure industry, today announced the start of an industry-first partnership. Starting this month, Lightspeed RollickScore’s more than 1,200 LightspeedEVO dealers will be able to use RollickScore in order to immediately know the quality level of a prospective buyer who has approached their dealer, as well as the timetable for buying a vehicle. RollickScore is calculated using proprietary data on the consumer’s shopping journey before and after the lead to quantify purchase intent.

Rollick integrations with LightspeedEVO

A new column in LightspeedEVO’s multi-lead view screen shows the RollickScore for each prospect. The lead score is represented by one to five flames and changes dynamically based on a proprietary algorithm that constantly evaluates new information, including from Lightspeed’s CRM.

The lead score is supported by RollickLens, a graphical representation of all activities of the consumer before and after the lead submission. In addition to CRM activities, RollickLens includes the integration of the prospect in Rollick’s email lead maintenance and / or concierge contact programs. The Email Nurture and Concierge programs are available to retailers as optional add-ons.

Email maintenance and concierge add-on options

The Email Lead Nurture Program is based on Rollick’s Aimbase solution, an enterprise-level platform used by over 100 leisure activity manufacturers today. This program accepts lead form data with attributes provided by the merchant to trigger maintenance email campaigns. Prospects will receive emails branded for each merchant and directed to the consumer based on their RollickScore. All emails contain various requests to make a commitment to make appointments, reserve units, and initiate pre-orders, including accepting online deposits, getting a trade-in offer, and more.

The Concierge Contact Program is an option for merchants who want to step up their lead follow-up efforts. Rollick’s concierge team will contact customers on behalf of a dealership with the primary goal of making appointments. This team works with top leisure OEMs and uses Rollick data to generate up to 83% higher completion rates compared to the average lead.

“With increased customer demand and lead generation in the leisure industry, retailers are having a hard time prioritizing which leads to follow up,” said Kris denos, CDK VP and GM Recreation & Heavy Equipment. “A fully integrated RollickScore helps LightspeedEVO users prioritize tracking, while RollickLens incorporates a user’s shopping activity to better inform merchants and expedite the buying process.”

“We are delighted with the trust that Lightspeed has placed in this partnership and that Rollick shares with thousands of LightspeedEVO dealers,” said Bernie Brenner, Rollick CEO. “Retailers tell us that due to the massive demand for recreational products, prioritizing leads is a huge challenge right now. We want every retailer to experience the impact of this targeted lead-following program.”

Rollick’s built-in functions are offered to retailers free of charge for 60 days. Dealers interested in learning more about RollickScore and RollickLens integration as well as Lead Nurture and Concierge can visit or contact their CDK sales representative.


About Rollick, Inc.

Rollick connects manufacturers, retailers, and finance and insurance providers with consumers in the powersports, RV and marine markets to provide a seamless customer journey. Rollick’s OEM solutions include new customer acquisition, enterprise lead management, customer experience / loyalty and marketing automation. In addition, the company quickly built its outdoor recreational vehicle purchase marketplace,, to include a nationwide dealer network, over 100 manufacturers, and a network of affinity partners with access to over 250 million high quality customers, including policyholders from major insurance providers, Employees of more than 2,000 top US corporations, military personnel, veterans, and first responders. See Rollick for more information.

About Lightspeed and CDK Global

CDK Global is a leading provider of integrated data and technology solutions for the automotive, heavy truck, leisure and heavy machinery industries. Focused on enabling end-to-end omnichannel retail through open, agnostic technology, CDK Global provides solutions to distributors and original equipment manufacturers and serves nearly 15,000 retail locations in North America. CDK solutions connect people to technology by automating and integrating all parts of the dealership and buying process, including the acquisition, sale, financing, insurance, parts supply, repair and maintenance of vehicles.

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SOURCE Rollick

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