Shiner Beer and Academy Sports activities + Open air Launch New Collaboration

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Limited-time products on tap include apparel, drinkware, camping gear, coolers and more

KATY, Texas, August 18, 2022 /PRNewswire/ — Shiner Beer and Academy Sports + Outdoors are launching an exclusive collaboration to turn outdoor activities into celebrations. The first-ever co-branded line of Magellan Outdoors x Shiner will be available exclusively at Academy Sports + Outdoors Friday 19 August.

Customers can quench their thirst for adventure with Magellan Outdoors x Shiner gear including t-shirts and fishing shirts, boat shorts, hats, coolers, koozies, outdoor games, grilling supplies, a canopy, lounge chair and a barrel-style charcoal grill.

The first-ever Magellan Outdoors x Shiner co-branded line will be available August 19th exclusively at Academy.

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Shiner Beer and Academy Sports + Outdoors launch an exclusive collaboration to turn outdoor activities into celebrations. The first-ever co-branded line of Magellan Outdoors x Shiner will be available exclusively at Academy Sports + Outdoors starting Friday, August 19th.

“The first-ever collaboration between Shiner and Magellan Outdoors features unique ranges and creative designs to capture the fun of being outdoors with friends and family,” he said Lawrence Praise, senior vice president of marketing at Academy Sports + Outdoors. “This limited time offer is the ultimate symbol of helping our customers quench their thirst for adventure and fun.”

With funny articles already off $4.99the one-of-a-kind, custom-designed collection, gives customers the opportunity to show off their Shiner pride while fishing, barbecuing, tail gate riding, pub hopping or however fun they choose to have.

“At Shiner, we believe there’s no better place to enjoy a cold beer than the great outdoors,” he said Matt Pechman, Marketing Director of Shiner. “That’s why we’re so excited to partner with Magellan Outdoors and Academy for a collaboration in beer heaven. We hope our new co-branded merchandise and functional gear will inspire our fans to get outside and make their next outdoor adventure one to remember.”

The full collection will be available for a limited time at Academy Sports + Outdoors’ 262 locations and online at academy.com/shiner. Prices vary depending on the item and are valid while stocks last.

About Shiner and the Spötzl brewery

Founding of the Spoetzl brewery Schiller, Texas (2,069 inhabitants) in 1909 by Czech and German immigrants who brewed beer according to old traditions and recipes Central Texas. Since then, the brewery has grown into one of the largest independent craft breweries in the country, with beers available in all 50 states Mexico. To this day, every drop of the award-winning beer is brewed directly Shiner, TX, where it all began 113 years ago. Visit us at www.shiner.com.

About Academy Sports + Outdoors

Academy is a leading full-line retailer of sporting goods and outdoor recreation in The United States. Originally established in 1938 as a family business Texas, Academy has grown to 262 stores in 17 states. Academy’s mission is to provide “Fun for All,” and Academy delivers on that mission with a localized merchandising strategy and value proposition that creates a strong connection with a broad spectrum of consumers. Academy’s product range focuses on the key categories Outdoor, Apparel, Sports & Leisure and Footwear, both through leading national brands and through a portfolio of private labels. Visit www.academy.com for more information.

SOURCE Academy Sport + Outdoor