SPORTS INC. THE NATIONS LARGEST SPORTING GOODS BUYING GROUP IS PARTNERING WITH BYRNA

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BUYING GROUP OFFERS BYRNA’S FULL LINE OF PRODUCTS TO ITS 500 INDEPENDENT RETAILERS

ANDOVER, Mass., May 17, 2022 /PRNewswire/ — Byrna Technologies Inc. (NASDAQ: BYRN) (“Byrna”, “the Company”) announced today that Sports Inc., the nation’s largest and most diversified sporting goods buying group, is now offering the full line of Byrna’s products Independent Retail Members. Sports Inc., founded in Lewiston in 1965, Montana, offers independent sporting goods retailers the opportunity to compete with larger retail chains. Starting with seven stores, Sports Inc. has grown to over 500 independent retailers representing 750 stores.

In February 2022, the Byrna sales team successfully showcased Byrna’s entire product line to a group of independent retailers representing Sports Inc. at the Sports Inc. invitation-only event. The sales team wrote $32,000 worth of orders at the two-hour event and received strong voices from its members that Byrna is a brand they want in their stores. Exclusively mission-4, all the event’s orders were filled and Byrna was chosen as the supplier for Sports Inc.

The admission process is strict and many other manufacturers at the event were not accepted. Byrna is proud to announce that the vendor agreement has been closed early May 2022 and Byrna has already started shipping products to stores. “Joining Sports Inc. and gaining access to the large group of independent retail members is a good example of how the dealer sales team is successfully executing the company’s long-term product strategy under the direction of our leadership,” he said Alan VogelSales Manager for Dealers at Byrna.

Byrna offers first-class service for both large retail chains and small to medium-sized retailers. Working with the company’s field representatives located across the country, Byrna continues to gain shelf space, provide training and manage these new customers. The sales team frequently conducts live demonstrations and training sessions on Byrna products at retailers across the country.

A key benefit of partnering with Sports Inc. is that all bills and deliveries to its members are 100% guaranteed to be paid by the purchasing group. This eliminates the credit risk of individual companies and offers Byrna the opportunity to expand into smaller to mid-sized independent retailers through competitive pricing and payment terms.

About Byrna Technologies Inc.

Byrna is a technology company dedicated to the design, manufacture and sale of innovative, non-lethal personal security solutions. Additional information about the Company can be found on the Company’s website here or on the Company’s Investor Relations website here. The company is the manufacturer of the Byrna® SD personal security device, a state-of-the-art handheld CO2-powered launcher intended to provide a non-lethal alternative to a firearm for the consumer, home security and law enforcement markets. To buy Byrna products, visit the company’s e-commerce store.

Forward-Looking Information

This press release contains “forward-looking statements” within the meaning of the securities laws. All statements contained in this press release, other than statements of current and historical fact, are forward-looking. Often, but not always, forward-looking statements are identified by the use of words such as “plan,” “expect,” “intend,” “will,” “anticipate,” and “believe,” and statements that certain actions, events, or results “may ‘, ‘could’, ‘would’, ‘should’, ‘could’, ‘occur’ or ‘be achieved’ or ‘will be taken’. Forward-looking statements include descriptions of matters as they arise that may continue in the future. Forward-looking statements are not, and cannot be, a guarantee of future results or events. Forward-looking statements are based, among other things, on opinions, assumptions, estimates, and analyzes that, while believed to be reasonable by the Company at the time the forward-looking information is made, involve inherent risks, uncertainties, uncertainties, and other factors that may cause that actual results and events will differ materially from those expressed or implied.

A number of risk factors could affect our actual results and cause them to differ materially from those expressed or implied by the forward-looking statements contained in this press release, including without limitation, continued, new or aggravated disruptions to our supply chain, as determined by third parties controlled distribution channels, not stocking or reducing our products, and potential cancellation of existing or future orders, including as a result of delays in fulfillment, introduction of competing products, adverse publicity or other factors. The order in which these factors appear should not be construed as indicating their relative importance or priority. Please note that these factors may not be exhaustive; accordingly, any forward-looking statements contained herein should not be construed as a prediction of actual results. Investors should carefully consider these and other relevant factors, including the risk factors in Part I, Item 1A (“Risk Factors”) on our most recent Form 10-K if they understand that it is impossible to predict or estimate all of these factors or risks should not consider the foregoing list or the risks identified in our SEC filings as a complete discussion of all potential risks or uncertainties and should not place undue reliance on forward-looking information. The Company undertakes no obligation to update or revise any forward-looking information, except as required by applicable law.

SOURCE Byrna Technologies Inc.