Strategic Positioning of Tenting Tools Suppliers, 2022 Benchmark Report That includes Fenix Out of doors, Columbia Sportswear, Black Diamond Tools, Lafuma, Liveplex Co., and Hilleberg –


DUBLIN–(BUSINESS WIRE)–Added the “Leadership Quadrant and Strategic Positioning of Camping Equipment Suppliers” report Offer.

This report also provides a complete competitive analysis from target markets to product mapping, from sales strategies to manufacturing capabilities. In this research study, six companies such as Fenix ​​Outdoor, Columbia Sportswear, Black Diamond Equipment, Lafuma, Liveplex Co. and Hilleberg were analyzed and profiled as being the top contributors to camping equipment revenue.

The landscape of manufacturing camping equipment is diverse and constantly evolving. Major players in the camping gear market have diversified product portfolios, strong geographic reach and have adopted multiple strategic initiatives. The dynamics of the camping equipment market go beyond the usual macroeconomic elements of supply and demand. It is the relationship between the buyer’s needs and the seller’s ability, as well as the macroeconomic forces that affect the market. How well and efficiently the sellers meet the needs of the buyers determines long-term success.

Over the years, demand for camping gear has increased due to the growing health benefits of outdoor activities, the aging population and early retirement. Various types of camping equipment are used, such as backpacks, tents/shelters, sleeping bags, furniture/air mattresses, coolers/containers and other accessories, and are forecast to grow by 3%. The main growth drivers for this market are increasing leisure spending, changing lifestyles and increasing participation in outdoor leisure activities.

The six profiled manufacturers are summarized in the quadrant. The leadership quadrant analyzes the relative strength of these actors. The Leadership Quadrant addresses the market need for vendor evaluation based on objective data and metrics.

This report answers the following key questions:

  • What are the market shares of suppliers in different product segments such as backpacks, tents/shelter, sleeping bags, furniture/air mattresses, cool boxes/containers and other accessories?

  • Who are the market leaders in the various regions and what are their market shares?

  • Which companies are better aligned to market opportunities and which companies have the opportunity to gain market share?

  • What are the key differentiators for large providers?

  • Which company has the widest range of products and what is the product image of different players?

  • Which companies will gain market share?

Some of the characteristics of this research study are as follows:

Leadership and competition analysis:

  • Product mapping of leading players

  • Benchmarking of the financial strength of leading players

  • Leadership quadrant/strategic positioning of players

  • Leader

  • candidate

  • visionaries

  • specialists

Profiles of leading players in terms of the following parameters:

  • product placement

  • market positioning

  • financial strength

  • Sales distribution by market segment

  • Distribution of sales by region

  • Organizational skills

  • Innovation and market leadership

Main topics covered:

1. Leadership Analysis

1.1: Market Description

1.2: Evaluation Criteria

1.3: Analysis of the Leadership Quadrant

1.3.1: Leader (top right)

1.3.2: Competitors (bottom right)

1.3.3: Visionaries (top left)

1.3.4: Specialists (bottom left)

2. Competitive Benchmarking

2.1: Product portfolio analysis

2.2: Financial strength

2.3: Market share analysis

2.3.1: Market Share in Different Segments

2.3.2: Market Share in Different Regions

3. Fenix ​​external profile

3.1: Company Overview

3.1.1: Description of the Fenix ​​Outdoor company and business segments

3.1.2: Fenix ​​Outdoor Company Statistics

3.2: Overview of the camping equipment store

3.2.1: Camping equipment division

3.2.2: Global Camping Equipment Operations

3.2.3: Key Differentiators and Strengths

3.3: Products and product positioning

3.3.1: Product line overview

3.3.2: Product attribution for camping equipment

3.3.3: Product positioning in market segments

3.4: Markets and market positioning

3.4.1: Market Position in the Global Camping Equipment Business

3.5: Breakdown of Revenue by Market Segment

3.6: Distribution of sales by region

3.7: Production

3.7.1: Global Manufacturing Plants

3.8: Innovation and leadership

3.9: Marketing, Sales and Organizational Skills

3.9.1: Marketing and Sales

3.9.2: Management commitment and track record

3.10: Financial strength

4. Columbia Sportswear profile

5. Black Diamond Gear Profile

6. Lafuma profile

7. Liveplex Co. Profile

8. Hilleberg profile

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