Tenting, Out of doors Experiences Proceed to Acquire Recognition With Vacationers

0
54

People are ready to travel again, but while interest in far-flung destinations grows, the desire to explore closer to home and in the great outdoors remains undiminished.

According to a study by RMS North America, 59 percent of travelers plan to travel only domestically and 48 percent of survey respondents plan to take more road trips in 2022, a 16 percent increase from 2021.

ADVERTISING

“Despite the many challenges of recent years, the human desire to travel and explore has not waned,” said Frederic Dominioni, Chief Revenue Officer, RMS North America. “With changing health protocols, travel bans and shifting expectations, the travel industry has adapted to the new demands of today’s travelers and we continue to see strong growth in travel bookings as we look ahead. People are ready to travel again, they were ready, and that’s reflected in our data.”

Camping lends itself to social distancing. (Photo courtesy of Cookelma/iStock/Getty Images Plus)

The survey revealed several other important findings:

—Camping continues to be a strong draw for vacationers, with research showing travelers are 30 percent more likely to stay at a campground than they were last year.

—New RV owners are a big driver of this demand. After such a large investment, owners want to be sure they’re getting their money’s worth with the vehicle and the experience that comes with it.

– Adventure travel is steadily increasing, with 69 percent of campers saying that a campsite’s location and proximity to attractions influence a booking decision.

— Travelers want some pandemic-era features to remain, with 67 percent of survey respondents opting to continue improved cleaning in shared accommodations and 53 percent opting for contactless check-in and check-out processes.

hot right now

“The outdoor hospitality industry is on the cusp of an exciting period of growth, fueled by consumers’ strong desire to travel,” added Dominioni. “At RMS, we want to be a valued partner to the industry and support these businesses with the tools they need to serve today’s travelers. This year will be one of resilience, rebuilding and embracing the now. We’re ready to help the industry navigate these changes.”

RMS, which offers cloud-based property management solutions, has noted several tips for hospitality managers returning to travel, including:

– Attract local guests with discounts for in-state reservations.

—Introduce more add-on services and activities and raise prices to make the most of increased spending.

– Continue increased cleaning protocols, especially for common areas such as bathrooms and kitchens.

– Consider adding mobile check-in/out functionality through your reservation management system.