What is going to a former sporting items retailer in Inexperienced Bay be was?


GREEN BAY, Wisconsin (WFRV) – A redevelopment plan has been proposed for the old Bertrand Sporting Goods store in downtown Green Bay.

According to officials, there is a proposal for the redevelopment of the former Bertrand Sporting Goods store on the 400 block of North Broadway. The store closed in 2014 after over 80 years in the sporting goods business.

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The store even had partnerships with the Green Bay Packers. However, the site is under review for more commercial use. It will also reportedly receive interior and exterior upgrades.

According to reports, the building could be ready for occupancy as early as February 2023. Barsan Corporation acquired the building in January 2021.

Proposed plans include the refurbishment of the entire building into Grade A retail and office space, as well as potentially adding additional stories if required. The overall project is expected to cost around $2.5 million.

  • Photo courtesy of Barsan Corporation

The company is also proposing redevelopment of the 500 North Broadway block. Parking between the two projects could be underground or above ground in addition to the existing on-street parking.

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“These projects that we are proposing represent the northern entrance to the rejuvenated Broadway Corridor.” – President of Barsan Corporation, Filip Barsan.