The 6,400 square foot retail space reinvents the traditional sporting goods store and offers an extensive line of products across all sporting categories Wilson’s portfolio. The store introduces Thomas E. Wilson Park, a unique indoor atrium designed to encourage play.
“We are excited to introduce our premium branded direct sales model that offers an immersive experience Wilson Experience through innovative products, constant game inspiration and sport-specific personnel know-how”, says Gordon Devin, President of Wilson Sportswear. “new York is a priority market for Wilson as we continue to expand our retail presence globally.”
The flagship location will offer a curated line of premium gear across a variety of sports categories, including official NBA and WNBA basketballs, the duke – the official ball of the NFL, A2000 gloves, leading tennis racquets like Pro Staff and Clash, D9 irons and more. The store will also accommodate Wilson’s Athletic lifestyle sportswear collection available exclusively for both men and women at Wilson retail stores and on wilson.com. In-store services such as a full-time racquet stringing maestro, leather ball customization, golf simulator and glove personalization will be available to consumers.
Named after Wilson’s Founder, the Thomas E. Wilson Indoor Park will provide endless play and allow consumers to be at the center of their favorite sport. The play area can be converted to hit tennis balls, demonstrate racquets, play tag, shoot hoops and test every product the store has to offer. To keep partying NYC, the atrium also features a graffiti mural by a local NYC artist, Gregory Lamarche. The mural and the room are reminiscent of this Wilson’s History in sport and love of the city new York.
Wilson opened his first physical store in his hometown Chicago in July 2021 and a NYC pop-up store in Sep 2021. The brand has also been creating dynamic pop-up shops at sporting events such as the Super Bowl, the College World Series and the US Open for decades. Wilson will continue its direct-to-consumer expansion and open stores in The angel and shanghai in the coming year.
Wilson NYC’s flagship location is at 594 Broadway. Regular store opening times are 11 clock – 8 p.m. Monday to Saturday and 11 clock – 6 p.m. on Sunday. Follow @Wilson on social media to stay up to date on upcoming events and product outages.
Chicago, United States of America-based Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is the world’s leading manufacturer of high-performance athletic equipment, apparel, footwear and accessories. The company brings more than a century of innovation, history and heritage to many sports including racquet sports, baseball, softball, soccer, basketball, volleyball, soccer and golf. The brand also offers Wilson Sportswear, including lifestyle and performance apparel so everyone can live like an athlete. Leveraging player insights to create products that push innovation in gear and apparel to new territories, Wilson empowers athletes at every level to do their best. Visit www.wilson.com for more information.
SOURCE Wilson Sporting Goods