Wilson Sporting Goods opens flagship store in New York. Credit: Wilson Sporting Goods / PRNewswire.
The US sporting goods manufacturer Wilson Sporting Goods has opened its first flagship store in New York City (NYC).
Located in SoHo, the Wilson NYC Flagship features 6,400 sq ft of retail space offering a wide variety of products across all sport categories from across the Wilson portfolio.
According to a press release, the location will feature official National Basketball Association (NBA) and Women’s NBA (WNBA) basketballs, as well as the official National Football League (NFL) ball.
Also available for sale are A2000 gloves, tennis racquets like Pro Staff and Clash, and D9 Irons golf clubs, among others.
In addition, the store will offer Wilson’s athletic lifestyle sportswear collection for both men and women.
The Wilson NYC flagship store will also offer a range of in-store services including a full-time racquet stringing maestro, leather ball personalization, a golf simulator and glove personalization.
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Gordon Devin, President of Wilson Sportswear, said: “We are excited to introduce our premium branded direct sales model, delivering an immersive Wilson experience through innovative products, constant play inspiration and sports-specific staff expertise.
“New York is a priority market for Wilson as we continue to expand our retail presence globally.”
The store features Thomas E. Wilson Park, an indoor atrium named after the company’s founder.
The atrium is designed to allow customers to sample the products available in store and to honor Wilson’s history as a supplier of sporting goods.
Wilson hosted a store opening event attended by local New York City athletes and advisors.
The opening comes after the company opened its first brick-and-mortar store in its hometown of Chicago last July. It also opened a pop-up store in NYC the following month.
This year, Wilson plans to continue expanding its direct-to-consumer experience by opening stores in Los Angeles and Shanghai.