Wilson Sporting Items Opens Its New York Metropolis Tennis Expertise With A Pop-Up Museum And Retailer Main Up To 2021 US Open

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The new Wilson Pop-Up Museum in SoHo opens its doors tomorrow at noon on Broadway 594 with the legendary tennis star Billie Jean King. The pop-up opening precedes the 2021 US Open, which will take place in. will take place Flush, NY the end Monday, August 30th to Sunday September 12th. With the title “Love everyone: A Wilson Tennis Experience, “the pop-up will pay homage to Wilson’s long history in tennis, highlighting pioneering athletes and Wilson Advisory Staff members, as well as the extraordinary milestones in tennis innovation.

While strolling through the museum-like location, guests can experience the brand’s legacy up close. The pop-up will also serve as a retail location where Wilson Sportswear, including its latest tennis-inspired apparel collection for men and women, will be available for purchase along with a curated range of shoes, balls, accessories and tennis rackets. including limited edition and exclusive items like the Kith x Wilson Pro employees 97, US Open Clash and Blade V8.

The store will feature a “racket maestro” who will provide racket customization as well as interactive experiences such as tennis ball art and clothing personalization. After traversing the museum, the site will also feature a ballroom and gallery with selected Wilson hardware and a unique exhibition on the making of a modern racket. The second floor is an exclusive one Sky box Lounge that organizes events and offers tournament observation. For a schedule of special events and performances, please visit wilson.com or follow @wilson on social networks.

The historic milestones of the Wilson Pop-Up Museum include:

  • Jimmy McDaniel breaks the color barrier of Tennis – On July 29, 1940, McDaniel played against in the first interracial tennis match Don Budge. The event, organized by Wilson Sporting Goods, took place at the Cosmopolitan Tennis Club in Harlem.
  • Jack Kramer: Pioneer of Open Era Tennis – With a presence stronger than his wild forehand, Kramer’s influence on the game was enormous. The multiple Grand Slam® winner defended the serve-and-volley style of play and is considered one of the game’s great promoters, who strongly advocates open tennis between professionals and amateurs.
  • Billie Jean King Fights for Equal Rights – The Guest of Honor’s historic “Battle of the Sexes” tournament, seen by an estimated 90 million people worldwide, sparked the feminist movement for women’s sports. The BJK autograph bat symbolized King’s role as an advocate and ambassador for equality.
  • Serena Williams wins Best of the Open Era – On January 28, 2017, Williams added to her storied career by winning her 23rd Grand Slam® singles title at the Australian Open, the most by any player in the Open era.
  • 20 Slams, Only One Roger – With an incredible 20 titles in the men’s major singles since turning pro in 1998, Federer is one of the most prolific men’s champions the game has ever seen. His stellar career in singles is spearheaded by his dominance on grass and hard courts, where he has won an eighth Open-era Wimbledon title, five US Opens, six Australian Open and six ATP World Tour Finals. He’s done everything with a Wilson bat in hand, including his current Pro Staff RF97 autograph.
  • Kith for Wilson – Wilson’s rich history with New York City and the love of working with barrier breakers goes beyond tennis. In homage to the zeitgeist of the popular game, Wilson is entering into a pioneering collaboration with Kith, a NYC-based global lifestyle brand known for creating premium products that capture passion and evoke nostalgia. Through Kith’s sophisticated perspective and uncompromising standard, the partnership inspires future stories told by a new generation of gamers and fans alike.

The Wilson Pop-Up Museum is just the beginning for the longtime leader in sporting goods in new York. The museum will feature the stories of other sports companies in the coming months, all of which lead up to the opening of the NYC Wilson Flagship Store later this year.

Wilson opened its first retail location, a “Wilson Heritage Store, “in their hometown Chicago In July 2021. While the brand is new to the brick and mortar space, Wilson isn’t new to retail, having run dynamic pop-up stores at sporting events like the Super Bowl, College World Series, and the US Open for decades. Wilson will continue its direct-to-consumer expansion and open flagship stores in new York, The angel, Beijing and Shanghai in the following months.

About Wilson
Chicago, United States of AmericaWilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is the world’s leading manufacturer of high-performance sports equipment, clothing, shoes and accessories. The company brings more than a century of innovation, history and tradition to many sports, including racket sports, baseball, softball, soccer, basketball, volleyball, soccer and golf. New for 2021 is Wilson Sportswear, a performance-driven lifestyle sportswear collection that combines Wilson’s heritage and innovation with a modern and stylish flair so everyone can live like an athlete. Wilson uses player insights to create products that drive equipment and apparel innovation into new areas, enabling athletes of all levels to be at their best. Visit www.wilson.com for more information.

SOURCE Wilson Sporting Goods Co.

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