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EDEN PRAIRIE, Minn., Oct. 06, 2022 (GLOBE NEWSWIRE) — Melanated Campout and Winnebago Industries (NYSE: WGO) are pleased to announce a strategic partnership between the two companies. The camping collective, formed to encourage people of color to get out in nature, and the leading North American manufacturer of outdoor lifestyle products have joined forces to drive change in the camping and outdoor community. Leveraging Winnebago Industries’ outdoor lifestyle product expertise and the impressive following that Melanated Campout has built since its inception in 2018, the partnership will enhance each brand’s ability to connect with new audiences .
Melanated Campout’s co-founders aim to dispel misconceptions about people of color and their interest in outdoor adventures. Each summer, the organization welcomes hundreds of campers to a designated campsite for their annual event. Perfect for both beginners looking to explore the great outdoors and seasoned nature lovers looking for their next adventure, Melanated Campout has rewritten the script for a traditional camping experience. The events schedule is packed with activities from yoga to guided fishing to lip sync battles. The team behind Melanated Campout has mastered creating a schedule that encourages curiosity about camping while building a community. In the four years since its inception, the group has hosted more than 1000 campers.
“Partnering with Melanated Campout allows us to support an organization with an incredible history of designing and delivering large-scale events focused on inclusion,” said Jil Littlejohn Bostick, Head of Diversity, Equity, and Inclusion at Winnebago Industries . “We saw an immediate synergy between our goals for All In, Outdoors, our initiative to bring DEI to the outdoors, and the work of their team. After a successful collaboration for this year’s event, we look forward to continuing our partnership and identifying more ways to create meaningful change in nature.”
“We are so grateful for the support of Winnebago Industries as we continue to grow the Melanated Campout community. Recognition from a leader in the outdoor space marks a significant milestone in our growth as an organization and we look forward to building on this partnership for the benefit of our campers,” said Jocelyn McCants, co-founder of Melanated Campout.
For more information on Melanated Campout, visit https://melanatedcampout.com/. To learn more about Winnebago Industries’ All In, Outdoors initiative, please visit https://www.winnebagoind.com/responsibility/inclusion.
About Melanated CampoutMelanated Campout is a Black and women owned business that inspires more people of color to camp and enjoy outdoor adventures. Melanated Campout meets campers where they are and offers camping options for all comfort levels, from experienced to new campers. The goal is to ensure that every camper has a healthy and enjoyable experience, leaves camp with an appreciation for the wonder and beauty of the natural surroundings, and feeling inspired to encourage their family and friends to connect with nature.
About Winnebago IndustriesWinnebago Industries, Inc. is a leading North American manufacturer of Winnebago, Grand Design, Chris-Craft, Newmar and Barletta branded outdoor lifestyle products primarily used for leisure travel and outdoor recreation. The company builds quality RVs, trailers, fifth wheels, outboard and sterndrive motor boats, and commercial share vehicles. Winnebago Industries has multiple facilities in Iowa, Indiana, Minnesota and Florida. The Company’s common stock is listed on the New York Stock Exchange and trades under the symbol WGO. Visit http://investor.wgo.net to access Winnebago Industries investor relations material or to add your name to an automated email list for the company’s news releases.
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Source: Winnebago Industries, Inc.