Wisconsin’s $Eight.7 billion outside recreation trade sees report 12 months; Knowledge present Wisconsin’s outside recreation trade grew 14.1 % in 2021

0
8

Gov. Tony Evers, together with Wisconsin Department of Tourism Secretary-designee Anne Sayers and Wisconsin Office of Outdoor Recreation Director Mary Monroe Brown, announced Dec. 15 that annual data from the U.S. Bureau of Economic Analysis show Wisconsin’s outdoor recreation industry contributed a record-setting $8.7 billion to the state’s gross domestic product (GDP) in 2021.

Additionally, Wisconsin’s outdoor economy grew by 14.1%, more than three times faster than the state’s overall economy, which grew by 4.6%.

“From hunting and fishing to boating and paddling to snowboarding and skiing, outdoor recreation is part of who we are as a people and a state—it improves our quality of life, draws visitors from all over the world, supports tens of thousands, and serves as a major economic driver for communities across Wisconsin,” Evers said. “I’m proud of our work to create the Office of Outdoor Recreation and to ensure this critical industry recovers from the pandemic, and these numbers are an excellent testament to this important work and the Office’s success.”

People are also reading…

Key findings of the report show Wisconsin’s outdoor recreation industry supported nearly 90,000 jobs across various sectors in 2021, with a growth rate of 9.7% compared to 2.4% for all jobs. Manufacturing jobs accounted for 10% of all outdoor recreation jobs in each of the last two years, ranking Wisconsin fourth in the country. Despite supply chain issues during the pandemic, manufacturing jobs continued to grow from 2019 to 2021, increasing by 11%.

The data also show travel and tourism, as well as local trips, account for nearly $2.8 billion of outdoor recreation’s contributions to Wisconsin’s GDP. In 2020, Wisconsin was one of only seven states to see an increase in economic impact from local outdoor recreation-related trips. In 2021, the economic impact of local trips grew even more, increasing by 7.2% to $771 million.

“We’ve long understood this inextricable link between outdoor recreation and tourism,” said Secretary-designee Sayers. “Our traveler surveys consistently show outdoor recreation is a top marketable reason people visit Wisconsin. Supporting the entire outdoor recreation industry through the work of the Office of Outdoor Recreation is essential to safeguard and enhance a significant tourism offering that helped buoy our industry during the most unprecedented challenges of the pandemic.”

The Office of Outdoor Recreation (outdoorrecreation.wi.gov) was created at the Department of Tourism by Evers in 2019 and serves as a central hub for Wisconsin’s outdoor recreation industry, working with stakeholders and providing resources to bolster Wisconsin as a top outdoor recreation destination.

“This incredible growth puts an exclamation point on the significance of the outdoor industry to our economy and the overall well-being of Wisconsin and Wisconsinites,” said Office of Outdoor Recreation Director Mary Monroe Brown. “The Office is working with partners to not only unite the industry but also to deliver critical resources, like the recent workforce attraction tool that businesses are already using to attract talent to our beautiful state.”

Last month, the Wisconsin Office of Outdoor Recreation released “Live + Work Where You Play: Outside in Wisconsin,” a free 16-page publication to assist businesses and organizations with recruitment and talent attraction. The tool leverages the state’s outdoor recreation culture, industry, and abundant offerings to give Wisconsin employers an edge over the competition in the job market. The free resource is one of many available on the Office’s website, along with educational webinars, a research library, and a first-of-its-kind outdoor business directory to help businesses and organizations connect.

“As St. Croix Rod has experienced tremendous growth over the past three years, recruiting and retaining staff in a small rural area has been challenging.,” said Scott Forristall, CEO of Park Falls-based St. Croix Rod. “We’ve shifted our effort to seeking individuals who want to live an outdoor lifestyle and who can represent our brand authentically. We had been directing job candidates to the Office’s website as part of our recruitment efforts, and we are thrilled to utilize the beautiful new booklet to show how Wisconsin is an outdoor enthusiast’s paradise.”

In Wisconsin, fishing was one of the categories that grew in 2020 and again in 2021. According to the new data, the top categories within outdoor recreation’s contributions to Wisconsin’s GDP were:

Multi-use apparel and accessories: $961 million.

Motorcycling and ATVing: $882 million, number one nationally.

Boating and Fishing: $602 million.

Bicycling: $451 million, number two nationally.

Nationally, the outdoor recreation economy accounted for 1.9% and $454 billion of GDP and grew 18.9% compared to 5.9% for the overall U.S. economy. The top three categories were boating and fishing, RV traveling, and hunting, shooting and trapping.

“From the creation of jobs and increased profit for small businesses in local economies to larger boons to our national economy, this sector is a consistent driver, even in times of economic uncertainty,” said Jessica Turner, president of the Outdoor Recreation Roundtable, a national coalition of outdoor recreation trade associations. “The strength of the outdoor recreation economy reflects what many in the industry have long known to be true: there are infinite benefits that come from more people spending time outdoors, and they’ll only grow with continued investment.”

For the national report and state-level data and tables, visit the Outdoor Recreation Satellite Account section of the U.S. Bureau of Economic Analysis website at https://www.bea.gov/data/special-topics/outdoor-recreation.

In 57 Photos: Scenes along the Pelishek-Tiffany Nature Trail

Bumble bee feeds on Dame’s Rocket along the Pelishek-Tiffany Nature Trail


Eric Johnson


Black Raspberry along the Pelishek-Tiffany Nature Trail

Black Raspberry along the Pelishek-Tiffany Nature Trail


Eric Johnson


Black Walnut along the Pelishek-Tiffany Nature Trail

Black Walnut along the Pelishek-Tiffany Nature Trail


Eric Johnson


Box Elder along the Pelishek-Tiffany Nature Trail

Box Elder along the Pelishek-Tiffany Nature Trail


Eric Johnson


Overgrown Milwaukee Road concrete electrical box base along the Pelishek-Tiffany Nature Trail

Overgrown Milwaukee Road concrete electrical box base along the Pelishek-Tiffany Nature Trail


Eric Johnson


Canadian Anemone along the Pelishek-Tiffany Nature Trail

Canadian Anemone along the Pelishek-Tiffany Nature Trail


Eric Johnson


Carolina Rose along the Pelishek-Tiffany Nature Trail

Carolina Rose along the Pelishek-Tiffany Nature Trail


Eric Johnson


Cleavers (Catchweed bedstraw, stickyweed) along the Pelishek-Tiffany Nature Trail

Cleavers (Catchweed bedstraw, stickyweed) along the Pelishek-Tiffany Nature Trail


Eric Johnson


Common Burdock (Cuckoo-button) along the Pelishek-Tiffany Nature Trail

Common Burdock (Cuckoo-button) along the Pelishek-Tiffany Nature Trail


Eric Johnson


Common Milkweed along the Pelishek-Tiffany Nature Trail

Common Milkweed along the Pelishek-Tiffany Nature Trail


Eric Johnson


Common Yarrow along the Pelishek-Tiffany Nature Trail

Common Yarrow along the Pelishek-Tiffany Nature Trail


Eric Johnson


Cow Parley (Wild Chervil) along the Pelishek-Tiffany Nature Trail

Cow Parley (Wild Chervil) along the Pelishek-Tiffany Nature Trail


Eric Johnson


Dame’s Rocket along the Pelishek-Tiffany Nature Trail

Dame's Rocket along the Pelishek-Tiffany Nature Trail


Eric Johnson


Eastern Daisy Fleabane along the Pelishek-Tiffany Nature Trail

Eastern Daisy Fleabane along the Pelishek-Tiffany Nature Trail


Eric Johnson


Eastern Trailhead signs at Farmer’s Gateway Park in downtown Clinton

Eastern Trailhead signs at Farmer's Gateway Park in downtown Clinton


Eric Johnson


Milwaukee Road electrical box along the Pelishek-Tiffany Nature Trail

Milwaukee Road electrical box along the Pelishek-Tiffany Nature Trail


Eric Johnson


American elm along the Pelishek-Tiffany Nature Trail

American elm along the Pelishek-Tiffany Nature Trail


Eric Johnson


End of the line at the western trailhead of the Pelishek-Tiffany nature trail at North Road at Allens Grove near Darien

End of the line at the western trailhead of the Pelishek-Tiffany nature trail at North Road at Allens Grove near Darien

Lingering vestiges of the old Milwaukee Road railway, such as this enduring steel rail west of North Road, endure along the 5.8-mile rails-to-trails Pelishek-Tiffany Nature Trail in Walworth and Rock Counties between Allens Grove and Clinton.


Eric Johnson


Scenic farm view along the Pelishek-Tiffany Nature Trail

Scenic farm view along the Pelishek-Tiffany Nature Trail


Eric Johnson


Ground Ivy (Creeping Charlie) along the Pelishek-Tiffany Nature Trail

Ground Ivy (Creeping Charlie) along the Pelishek-Tiffany Nature Trail


Eric Johnson


Hoary Alyssum patch along the Pelishek-Tiffany Nature Trail

Hoary Alyssum patch along the Pelishek-Tiffany Nature Trail


Eric Johnson


PT Looking south at the Milwaukee Road switching station at Bardwell rail line junction near Darien, June 1983..jpg

PT Looking south at the Milwaukee Road switching station at Bardwell rail line junction near Darien, June 1983..jpg

Looking south from the Milwaukee Road’s diamond railway interchange at the Bardwell interlocking station in the Town of Darien in June 1983. The Milwaukee Road abandoned its 6.2-mile line southwest from Bardwell to Clinton a few months prior in February 1983. The section of tracks pictured here is now operated by the Wisconsin & Southern Railroad. The bankrupt Milwaukee Road’s whitewashed clapboard interlocking station at Bardwell has since been razed.


Eric Johnson


Milwaukee Road freight train heading northeast on the Southwest Division toward the Bardwell junction near Darien, 1976..jpg

Milwaukee Road freight train heading northeast on the Southwest Division toward the Bardwell junction near Darien, 1976..jpg

A Milwaukee Road freight train heads northeast on the Southwest Division line from Clinton toward the diamond interchange at unincorporated Bardwell near Allens Grove and Darien in 1976. The 6.2-mile line pictured here between Bardwell and Clinton was abandoned by the bankrupt Milwaukee Road in February 1983.


Eric Johnson


Multiflora Rose along the Pelishek-Tiffany Nature Trail

Multiflora Rose along the Pelishek-Tiffany Nature Trail


Eric Johnson


Nature overtakes old Milwaukee Road telegraph polealong the Pelishek-Tiffany Nature Trail

Nature overtakes old Milwaukee Road telegraph polealong the Pelishek-Tiffany Nature Trail


Eric Johnson


Ohio Spiderwort along the Pelishek-Tiffany Nature Trail

Ohio Spiderwort along the Pelishek-Tiffany Nature Trail


Eric Johnson


Old Milwaukee Road concrete box drainage culvertalong the Pelishek-Tiffany Nature Trail

Old Milwaukee Road concrete box drainage culvertalong the Pelishek-Tiffany Nature Trail


Eric Johnson


Oxeye Daisies along the Pelishek-Tiffany Nature Trail

Oxeye Daisies along the Pelishek-Tiffany Nature Trail


Eric Johnson


Old Milwaukee Road telegraph pole along the Pelishek-Tiffany Nature Trail between Allens Grove and Clinton still bears its “54” mile marker

Old Milwaukee Road telegraph pole along the Pelishek-Tiffany Nature Trail between Allens Grove and Clinton still bears its


Eric Johnson


Prickly Wild Rose.along the Pelishek-Tiffany Nature Trail

Prickly Wild Rose.along the Pelishek-Tiffany Nature Trail


Eric Johnson


Patch of purple and white Dame’s Rockets along the Pelishek-Tiffany Nature Trail

Patch of purple and white Dame's Rockets along the Pelishek-Tiffany Nature Trail


Eric Johnson


Circa-2000 Tiffany/Turner Memorial Rest Area along the Pelishek-Tiffany Nature Trail

Circa-2000 Tiffany/Turner Memorial Rest Area along the Pelishek-Tiffany Nature Trail

The 5.8-mile rails-to-trails Pelishek-Tiffany Nature Trail (PTNT) offers a number of rest areas, rest benches and rest shelters along the repurposed Milwaukee Road railway right-of-way between Allens Grove in Walworth County and Clinton in Rock County. 


Eric Johnson


Riverbank Grape (Frost Grape) along the Pelishek-Tiffany Nature Trail

Riverbank Grape (Frost Grape) along the Pelishek-Tiffany Nature Trail


Eric Johnson


Milwaukee Road signal stand remnants hidden in the brush along the Pelishek-Tiffany Nature Trail

Milwaukee Road signal stand remnants hidden in the brush along the Pelishek-Tiffany Nature Trail

Abandoned remnants of an old Milwaukee Road signal stand lie hidden in Virginia creeper and cleavers along the 5.8-mile rails-to-trails Pelishek-Tiffany Nature Trail in Walworth and Rock counties between Allens Grove and Clinton.


Eric Johnson


Shaded trail section along the Pelishek-Tiffany Nature Trail

Shaded trail section along the Pelishek-Tiffany Nature Trail


Eric Johnson


Abandoned Milwaukee Road signal control box hidden in undergrowth along the Pelishek-Tiffany Nature Trail

Abandoned Milwaukee Road signal control box hidden in undergrowth along the Pelishek-Tiffany Nature Trail

The Pelishek-Tiffany Nature Trail’s nearly 130-year legacy as a Milwaukee Road railway corridor is still evident here and there along the 5.8-mile multi-use recreation trail in a peek-a-boo fashion for the eagle-eyed. Here, an abandoned Milwaukee Road signal control box lies hidden in the trailside underbrush.


Eric Johnson


Sulphur Cinquefoil along the Pelishek-Tiffany Nature Trail

Sulphur Cinquefoil along the Pelishek-Tiffany Nature Trail


Eric Johnson


Telegraph pole with enduring wires and glass insulators along the Pelishek-Tiffany Nature Trail

Telegraph pole with enduring wires and glass insulators along the Pelishek-Tiffany Nature Trail

Clues to the Pelishek-Tiffany Nature Trail’s former longtime use as a Milwaukee Road railway corridor have in many places been enveloped the nature since the line’s February 1983 abandonment by the bankrupt railroad. Here, a telegraph pole hidden in the treeline along the mullti-use recreation trail still sports its wires and colorful glass insulators. 


Eric Johnson


Traces of the old Milwaukee Road line along the Pelishek-Tiffany Nature Trail near Clinton in Rock County

Traces of the old Milwaukee Road line along the Pelishek-Tiffany Nature Trail near Clinton in Rock County


Eric Johnson


Trail view along the rails-to-trails Pelishek-Tiffany Nature Trail

Trail view along the rails-to-trails Pelishek-Tiffany Nature Trail


Eric Johnson


Trail view along the rails-to-trails Pelishek-Tiffany Nature Trail

Trail view along the rails-to-trails Pelishek-Tiffany Nature Trail

Seen near its western trailhead near North Road in the unincorporated Walworth County hamlet of Allens Grove, the 5.8-mile rails-to-trails Pelishek-Tiffany Nature Trail traverses former Milwaukee Road railroad right-of-way between Allens Grove and Clinton in Rock County. The 64.3-acre linear park, purchased by Rock County Parks in 1995, accommodates a variety of users year-round, including winter snowmobilers and cross-country skiers and warm-weather hikers, bikers, horseback riders, joggers and bird-watchers.


Eric Johnson


Trail view along the rails-to-trails Pelishek-Tiffany Nature Trail

Trail view along the rails-to-trails Pelishek-Tiffany Nature Trail


Eric Johnson


Trail view along the rails-to-trails Pelishek-Tiffany Nature Trail

Trail view along the rails-to-trails Pelishek-Tiffany Nature Trail


Eric Johnson


Treacle Mustard along the Pelishek-Tiffany Nature Trail

Treacle Mustard along the Pelishek-Tiffany Nature Trail


Eric Johnson


White Campion along the Pelishek-Tiffany Nature Trail

White Campion along the Pelishek-Tiffany Nature Trail


Eric Johnson


Wild Asparagus along the Pelishek-Tiffany Nature Trail

Wild Asparagus along the Pelishek-Tiffany Nature Trail


Eric Johnson


Wild Four O’Clock along the Pelishek-Tiffany Nature Trail

Wild Four O'Clock along the Pelishek-Tiffany Nature Trail

Naturalized over the past four decades, the 5.8-mile, 64.3-acre Pelishek-Tiffany Trail Trail corridor on the old Milwaukee Road right-of-way between Allens Grove in Walworth County and Clinton in Rock County features a wide variety of trees, bushes and wildflowers, including Wild Four O’Clock as seen here.


Eric Johnson


Wild Parsnip along the Pelishek-Tiffany Nature Trail

Wild Parsnip along the Pelishek-Tiffany Nature Trail


Eric Johnson


Wild Parsnip along the Pelishek-Tiffany Nature Trail

Wild Parsnip along the Pelishek-Tiffany Nature Trail


Eric Johnson


Dames Rocket along the Pelishek-Tiffany Nature Trail

Dames Rocket along the Pelishek-Tiffany Nature Trail


Eric Johnson


Discarded Milwaukee Road telegraph wire along the Peleshek-Tiffany Nature Trail

Discarded Milwaukee Road telegraph wire along the Peleshek-Tiffany Nature Trail


Eric Johnson


Paradise apple along the Pelishek-Tiffany Nature Trail

Paradise apple along the Pelishek-Tiffany Nature Trail


Eric Johnson


Pelishek-Tiffany Nature Trail main trailhead at Farmers Nature Trail Gateway in Clinton

Pelishek-Tiffany Nature Trail main trailhead at Farmers Nature Trail Gateway in Clinton

The Pelishek-Tiffany Nature Trail’s main trailhead on Mill Street in Clinton features a parking area, restroom facility, picnic tables, a gazebo-styled pavilion and a small covered bridge walkway connecting the parking lot to the multi-purpose recreational rail-trail on 5.8 miles of former Milwaukee Road corridor between Clinton in Rock County and Allens Grove in Walworth County.


Eric Johnson


Honey Locust along the Pelishek-Tiffany Nature Trail

Honey Locust along the Pelishek-Tiffany Nature Trail


Eric Johnson


White Mulberry.along the Pelishek-Tiffany Nature Trail

White Mulberry.along the Pelishek-Tiffany Nature Trail


Eric Johnson


Smooth Solomon’s Seal along the Pelishek-Tiffany Nature Trail

Smooth Solomon's Seal along the Pelishek-Tiffany Nature Trail


Eric Johnson


Farming scene along the Pelishek-Tiffany Nature Trail

Farming scene along the Pelishek-Tiffany Nature Trail


Eric Johnson