WNBA finds ‘vital alternative’ with new sporting items companion


The national women’s basketball federation (WNBA) announced that Dick’s sporting goods is to become the official marketing partner of the league.

The agreement is based on promoting women’s sports, youth participation and player development, and the partners pledge to create initiatives that aim to inspire and connect with women athletes while increasing the visibility of WNBA teams and players raise.

WNBA Commissioner, Cathy Engelbert, commented, “This partnership is a significant opportunity for the WNBA as we mark our 25th birthday.

In 2020, the WNBA signed an eight-year CBA that put a greater focus on player compensation, improving the player experience, expanded career development opportunities, and resources tailored specifically to the female professional athlete.

“By having a significant presence of WNBA and team merchandise at Dick’s locations across the country, we now have even more opportunities to connect our fans with their favorite teams. DICK’s commitment to the WNBA is diverse and integrative leadership in action, ”added Engelbert.

Dick’s stated that it will use its business to bring the game to consumers through “storytelling” and increased product availability.

CEO of the franchise, Lauren Hobert, stated, “The WNBA is a great example of how sport can define leaders and celebrate current and next generations of female athletes.

“Today is an important next step on our journey to supporting women athletes and we look forward to working with the W to give people of all ages the opportunity to get involved with women’s basketball, the league and its players, and in To get in touch. “

In another application for the further development of women’s basketball, the official sponsors of the WNBA, Deloitte, Google and Wilson, all sponsored the Commissioner’s Cup events in May 2021. Deloitte also helped connect with fans by leveraging data and tools while outlining the league’s future marketing technology.